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We're excited to give you a site you can now access anywhere. So jump in, explore and enjoy! And if you need help with the site's new functionality, try our Support and FAQ section, or call customer service on 1800 069 552 between 9am - 5pm AEST, Mon to Fri.

Labelling


Confused by some of the claims on your foods labels? We don't blame you. But we're here to help.

"Product of"? "Made in"? "100%"? The many shades of labels that appear on the products we buy can all become a bit ridiculous, and not least, confusing. Product labelling has come a long way over the years, but funnily enough, there still seems to be a lot of room for improvement. We've got plenty of no-nonsense information to help you make sense of labels.

Meet the labelling team

Articles

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CHOICE takes you through the packaging tricks of the trade that manufacturers use to, well, trick you.

Advertising tricks

When it comes to convincing you to buy, brands will use every trick in the book.

Packaging, labelling and advertising

We unpack the facts and help you see through the packaging, labelling and advertising tricks.