Confused by some of the claims on your foods labels? We don't blame you. But we're here to help.
"Product of"? "Made in"? "100%"? The many shades of labels that appear on the products we buy can all become a bit ridiculous, and not least, confusing. Product labelling has come a long way over the years, but funnily enough, there still seems to be a lot of room for improvement. We've got plenty of no-nonsense information to help you make sense of labels.
The labelling team
CHOICE has been campaigning for better food labelling since before there were "best before" dates. This is an area that's a CHOICE staple, so let's just say, we know what we're talking about and we're happy to wear the label: "expert".
Nutrition, Diet and fitness, Feeding children, Food warnings and safety, Groceries, Packaging labelling and advertising
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CHOICE takes you through the packaging tricks of the trade that manufacturers use to, well, trick you.
When it comes to convincing you to buy, brands have many tricks of the trade.
We unpack the facts and help you see through the packaging, labelling and advertising tricks.