When it comes to convincing you to buy, brands have many tricks of the trade.
Marketing is unbelievably powerful – especially when it's done well. From tantalising our senses to employing our favourite celebrities, here's how brands convince people to open their wallets.
The advertising experts
Walking through the CHOICE office, you're likely to hear the groan of our experts uncovering yet another spurious advertising claim. Seeing through the marketing exaggerations, inaccuracies and outright lies is our experts' bread and butter, and they seriously enjoy sharing the worst ones!
CHOICE takes you through the packaging tricks of the trade that manufacturers use to, well, trick you.
Confused by some of the claims on your foods labels? We don't blame you. But we're here to help.
We unpack the facts and help you see through the packaging, labelling and advertising tricks.