Welcome to the new CHOICE website
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CHOICE takes you through the packaging tricks of the trade that manufacturers use to, well, trick you.
Are you going crazy, or did the size of your favourite chocolate bar just shrink? Maybe it's the sheer amount of packaging driving you mad? CHOICE covers all things packaging – from supermarket brands copying the look of well-known brands to the phenomenon known as "wrap rage" – so you'll know exactly when you're being stitched up.
Yes, our packaging experts are the kind of people who study the wrappers of products on supermarket shelves. They may look a little obsessive, but that's because they take their responsibility to consumers seriously. They're also pretty great people – you could even say they're the whole package.
Beauty and personal care, Conditions, Pregnancy and contraception, Online shopping, Everyday shopping, Shopping for services, Packaging, labelling and advertising, Consumer rights and advice, General travel, Energy saving, Shopping for special occasions
Internet, Gadgets, Computers, Home entertainment
Team leader - News
Beauty and personal care, Diet and fitness, Online shopping, Everyday shopping, Packaging, labelling and advertising, Education and childcare, Health, Baby transport, Feeding your baby, Consumer rights and advice
Confused by some of the claims on your foods labels? We don't blame you. But we're here to help.
When it comes to convincing you to buy, brands will use every trick in the book.
We unpack the facts and help you see through the packaging, labelling and advertising tricks.