CHOICE takes you through the packaging tricks of the trade that manufacturers use to, well, trick you.
Are you going crazy, or did the size of your favourite chocolate bar just shrink? Maybe it's the sheer amount of packaging driving you mad? CHOICE covers all things packaging – from supermarket brands copying the look of well-known brands to the phenomenon known as "wrap rage" – so you'll know exactly when you're being stitched up.
The packaging team
Yes, our packaging experts are the kind of people who study the wrappers of products on supermarket shelves. They may look a little obsessive, but that's because they take their responsibility to consumers seriously. They're also pretty great people – you could even say they're the whole package.
Internet, Gadgets, Computers, Home entertainment, Phones
Beauty and personal care, Diet and fitness, Online shopping, Everyday shopping, Packaging labelling and advertising, Education and childcare, Health, Baby transport, Feeding your baby, Kitchen
When it comes to convincing you to buy, brands have many tricks of the trade.
Confused by some of the claims on your foods labels? We don't blame you. But we're here to help.
We unpack the facts and help you see through the packaging, labelling and advertising tricks.