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About us


Who is CHOICE?

We are the leading consumer advocacy group in Australia.

Independent and member-funded, CHOICE is here to ensure that Australian consumers like you get a fair go.

We want your voice to be heard loud and clear when it comes to anything consumer-related, from saving money to choosing the best products and services for your family, and we're constantly on the look out for dodgy or misleading practices that might stop you from getting the best deal.

We've been around for more than 50 years, so whether it's campaigning for your rights, making shopping easier, testing products or giving unbiased advice about food, finance and health, CHOICE has the expertise to make sure you get the best information.

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The CHOICE story

Established more than 50 years ago, CHOICE exists to serve Australian consumers. Wholly independent, we review, advise and campaign on issues as diverse as banking, babies, finance, fridges (and even the food you put in them!) and so much more.

The CHOICE story

How CHOICE is run

CHOICE delivers expert, unbiased consumer information you can trust. Thanks to the incredible support of our members, we've clocked up more than 50 years' as Australia's largest consumer movement.

How CHOICE is run

Testing at CHOICE

From washing machines to steam mops, coffee grinders to cars, health insurance to hotel booking sites – there aren't many products or services that haven't been put through their paces in our independent tests. We test so we can bring you the best unbiased advice on what to buy.

Testing at CHOICE

CHOICE Media

Our media team is responsible for what you hear, see and read about CHOICE across traditional media platforms, online and via social media. Find out how to get in touch with our media team.

Find out more

Products and services

CHOICE publishes two magazines, buying guides to just about everything, and hundreds of product reports and tests. We offer a price comparison service and can negotiate with retailers on your behalf. We campaign and lobby government and industry on consumer issues, and can also help members resolve specific consumer problems. And that's just for starters.

Products and services

Careers

Want to work where you can make a difference? Working with CHOICE means more than working with Australia's leading consumer champion; working with us means improving people's lives every day.

Careers

From our CEO

Our CEO Alan Kirkland shares his thoughts on the latest issues in consumer rights. From fixing financial advice to lifting the bar on food labelling, find out where CHOICE stands and what we're doing to ensure consumers' voices are heard, loud and clear.

CEO monthly message