Our endorsement program recognises products and services that have performed at a high level in our testing and achieved 'Recommended' status. Qualifying brands can use our logo on their products and advertisements under strict approval and licensing conditions. There are four categories.
CHOICE Best Brand
Our coveted Best Brand recognises the best-performing brand in a product category. It's based on a heavily weighted criteria, calculated on the number of Recommended products in that category, how well they perform across all models, and brand reliability based on consumer feedback.
CHOICE Recommended
Products that score highly in our tests qualify for a 'CHOICE Recommended' rating, which is indicated online and in our magazine reviews. Rating criteria vary across product categories, so please see our review pages for details.
CHOICE Consumers' Choice
In addition to extensive testing, CHOICE also uses vital member surveys to gauge customer satisfaction with products in the market. This logo is a recognition of the best-performing products, as voted by our member base.
We're on your side
For more than 60 years, we've been making a difference for Australian consumers. In that time, we've never taken ads or sponsorship.
Instead we're funded by members who value expert reviews and independent product testing.
With no self-interest behind our advice, you don't just buy smarter, you get the answers that you need.
You know without hesitation what's safe for you and your family. And our recent sunscreens test showed just how important it is to keep business claims in check.
So you'll never be alone when something goes wrong or a business treats you unfairly.
Learn more about CHOICE membership today
Stock images: Getty, unless otherwise stated.
