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The CHOICE story

The CHOICE story

Set up by consumers, for consumers. CHOICE is the consumer advocate that gives Australians information and advice, free from commercial bias.

We don't accept advertising or sponsorship which means you can rely on us to give you the real story - when we review, advise and campaign on issues and products as diverse as banking, babies, finance, fridges (and even the food you put in them!) and so much more.

When it comes to you the consumer, we will continue to fight for your rights and uncover the truth. 

Our history

Find out how our unique organisation began.


Environmental impact

We've gone carbon neutral. Here's how.

CHOICE is going carbon neutral

Diversity and inclusion

We want our staff to be representative of all Australian consumers.

Diversity and inclusion

Social impact

We believe in supporting and giving back to our community.

CHOICE in the community

Who was Ruby Hutchison?

Find out about our founder, a single mum with seven children.

Read Ruby's inspiring story

The Shonky Awards

Nominate a new contender or read about past lemons.

Shonky Awards