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Powerdirect review

Powerdirect is a subsidiary of AGL, with a strong focus on supplying electricity to businesses. Here's what you need to know before deciding whether to switch to Powerdirect.

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CHOICE staff
CHOICE staff

Partly Australian-owned, Powerdirect was established in 2000 by AGL to serve the electricity needs of over 80,000 customers in Australia. While the company is not well known, Powerdirect claims to pride itself on providing quality customer service and reliable electricity at a reasonable price.  

While Powerdirect concentrates predominately on its business customers, the company also supplies electricity to residential customers throughout Australia. It is publicly owned and a subsidiary of AGL, with head offices in Sydney. 

Neither the organisation nor its product are carbon neutral, and AGL owns and operates coal, gas, battery, hydro, solar and wind energy. It operates large coal-fired power stations and gas-fired power plants.

Contact details for Powerdirect

1300 138 647

Which states does Powerdirect supply?

CHOICE Expert rating on Powerdirect

CHOICE Verdict on Powerdirect


  • Powerdirect does not own any power stations. All energy it supplies comes through AGL's assets, which include coal power stations.
  • The company offers a lower-than-average price on GreenPower.
  • AGL's emissions intensity is above average.
  • Powerdirect's parent company also owns solar, hydro and wind power plants, but these make up only a small fraction of the company's energy mix.

Customer service

  • 2643 (3.1%) of Powerdirect's customers made complaints against the company in 2018-19.
  • 89% of customer service calls made to Powerdirect are answered within 30 seconds, according to AER's 2017-18 data.
  • The average wait time for a customer service call made to Powerdirect is only 19 seconds.
  • Only 2% of calls made to Powerdirect are abandoned before being answered.

Powerdirect energy sources

As Powerdirect is a subsidiary or AGL and doesn't own any generation assets of its own, the energy mix of power supplied by Powerdirect is the same as that supplied by AGL.

Powerdirect prices

The table below shows Powerdirect's highest and lowest prices compared to the average highest and average lowest prices offered by competitor energy retailers in the same city.