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Shopping centres

Mighty malls are cleverly designed to keep you buying more. Research from CHOICE uncovers the tricks and teaches you how to resist the siren call.

They're big, they're confusing and they're packed to the brim with discounts, deals and designer label clothing. In between the chain stores, food courts and loitering teenagers are secret strategies used by retailers and architects to keep you – and your money – in their malls. We reveal all the clever tactics used to lure you in and leave you with a lighter hip pocket.

Meet the shopping team

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The shopping team

Our experts regularly embark on intrepid missions to shopping centres to test the design theories of marketing and industry experts. Those brave men and women who aren't forever lost in the mall-maze return to the CHOICE offices with useful tips on how to keep your wallet shut and your eyes on the exit.