Need to know
- Scan egg cartons in store to see their real 'free-range' rating and compare chicken stock densities
- The app provides unbiased information to help you make a better, more informed decision when you're shopping for free-range eggs.
- Available free on Apple and Android devices.
Did you know that 'free range' can mean vastly different things when it comes to eggs and chicken stock densities? Some 'free-range' eggs come from stock densities of up to 1,500 chickens per hectare, while other brands could be as high as 10,000 chickens per hectare, with chickens not even being allowed to roam free outside! CluckAR is a free smartphone app from CHOICE, inspired by our tireless campaigning for better, more meaningful egg labelling.
Using fun augmented reality (AR) animation, it makes it easy to make better, more informed decisions when you are choosing which eggs to buy. Just point your smartphone camera at an egg carton in the supermarket to get a clear picture of the brand's real free-range rating.
The app uses information from our unbiased, up-to-date research, so you can be sure you're getting independent advice on which eggs are worth shelling out for.
CluckAR is free and available now to download now.
Why use CluckAR?
While the CSIRO Model Code recommends that layer hens are stocked at a maximum density of 1,500 per hectare, but CHOICE knows that some eggs with "free range" on the carton come from farms stocked as densely as 10,000 hens per hectare.
Is that what you picture when you pick up a carton of 'free range' eggs in the supermarket and pay a little extra?