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Which supermarket is it cheapest to buy brands like Cadbury, Kleenex and Uncle Tobys from?

Brand name products are 20% cheaper, on average, at Aldi than Coles and Woolworths: CHOICE.


Where do you do your regular shopping? Have you ever wondered whether choosing to shop at one supermarket over another saves you money? Well, CHOICE is here to help. 

CHOICE conducted a price comparison survey of more than 150 brand name products at Aldi, Coles and Woolworths to find out where to get the best deal on well-known brands such as Cadbury, Kleenex, and Uncle Tobys. 

"Our price comparison found that across the range of 152 products we priced, brand name products were, on average, cheaper by 20% at Aldi compared to Coles and Woolworths," says CHOICE Food Editor, Rachel Clemons. 

"Some products did cost the same at Aldi as they did at Coles and Woolworths, and some were more expensive, but the majority of brand name products we surveyed were cheaper at Aldi. Savings went up to as much as 57%," says Clemons.

The following 15 products offer the biggest savings, of at least 35%, if purchased at Aldi instead of Coles or Woolworths: 

- Haribo Sweet & Sour Bears: 48/57% (Coles/Woolworths)

- Morning Fresh Lemon Dishwashing Liquid: 52%

- McVitie's Go Ahead! Crispy Slices Apple Flavoured: 50%

- Kleenex Complete Clean Toilet Tissue: 47%

- Nescafe Blend 43: 47%

- Colgate Optic White: 44%

- Coca Cola Coke/Coke No Sugar: 43%

- Nestle Milo: 40%

- Cadbury Favourites: 40%

- Dove Nourishing Body Wash Restoring with Coconut & Almond Oil: 38%

- Always Fresh Sundried Tomatoes: 38%

- Haribo Goldbears: 25/38% (Coles/Woolworths)

- V Energy Drink (4-pack cans): 36%

- Cadbury Dairy Milk Chocolate: 35%

- Mars/Snickers Share Pack: 35%


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Media contact: Katelyn Cameron,, 0430 172 669

How we surveyed:

- We recorded the pack size, price and unit price of 152 national brand products sold at Aldi over two days in July.

- On the same dates, we recorded the pack price (not on special) and unit price of the same product sold at Coles and Woolworths online.

- Where pack sizes differed between Aldi and Coles/Woolworths, we recorded the price/unit price of the closest pack size.

- We used unit prices to calculate the savings.