The best fun a kid can have on two wheels!
You never forget your first deadly treadly. Or your first stack. We'll help you choose the best bike for your young cyclist, whether you're going second-hand or new, balance bike or training wheels. We bring the expertise, you bring the Band-Aids.
The bike experts
Our bike experts love cycling, and they'd love to see more kids on bikes – just like when they were young. Our team can help you choose the right bike for your child, whether your little peddler is a future Tour de France winner or just a healthy commuter in the making. We believe you should introduce them early to the joy of cycling, because riding a bike should be wheely good fun!
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We show you what to look for before taking off on two wheels.
Need some help on those steep hills? An electric bike can give you the extra push you need.
CHOICE will get you in the bike saddle and on the road in no time at all.