How we choose what to fight for

Making positive change where consumers need us most
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Checked for accuracy by our qualified fact-checkers and verifiers. Find out more about fact-checking at CHOICE

Last updated: 21 May 2024
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For over 60 years CHOICE has been campaigning for fair, safe and just markets that meet the needs of Australian consumers. Thanks to our passionate members and supporters, we’ve had some amazing wins for consumers in that time – from the introduction of the Australian Consumer Law, unit pricing and country of origin labelling, to three-year minimum expiry dates on gift cards, and new mandatory safety standards for all products containing button batteries.

CHOICE is fiercely independent, proudly nonprofit and non-partisan. We’re not afraid to call out shonky business practices when we see them, even when that means standing up against some of the biggest businesses in the world – like big banks, global tech companies and multinational corporations.

How do we decide what issues to campaign on?

As a small nonprofit team with limited resources, we have to make tough decisions about which consumer issues we tackle. When making these decisions we consider a range of factors, including:

  • How much harm an issue is causing to people, and any specific groups of people that may be most affected.
  • How consumers feel about the issue.
  • Whether there’s an opportunity to win meaningful change for consumers, particularly systemic change.
  • If there’s a unique role for our CHOICE skills and expertise to play in winning change. 

We’re always on the lookout for new issues facing consumers, and regularly review our campaign priorities to make sure we’re continuing to fight for change where it matters most.

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Have your say

Some of our biggest campaigns have started with tip-offs from our members and supporters – like in 2020, when a tip-off from a CHOICE supporter sparked our campaign for better hand sanitiser labelling.

Together, our consumer advocacy makes politicians sit up and take notice, it helps to create new laws, it draws attention to problems with products and it forces companies to act.

If you have an idea for a campaign or any feedback on our campaign priorities, we’d love to hear from you.

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Rosie Thomas

Rosie Thomas was the Director of Campaigns and communications at CHOICE from 2023 to 2025.

Rosie Thomas was the Director of Campaigns and communications at CHOICE from 2023 to 2025.

We're on your side

For more than 60 years, CHOICE has been fighting the good fight for Australian consumers.

In the past year alone we've uncovered systemic issues with sunscreens, investigated shonky supermarket pricing, fought for stronger scam protections and helped make complex energy pricing fairer and clearer.

CHOICE is here to provide unbiased advice and independent testing in our world-class labs. We buy the products we test, just like you do, and our expert reviews are influence free. We’re here to help you choose smarter. Hopefully you’ll also save some money along the way.


Thanks to CHOICE, you’ll never be alone when a business treats you unfairly. You can support our work by joining or donating to our cause.

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