Helpful insights from the frontlines of first-time parenting.
So you've made it through nine months of pregnancy, only to find that you're now under attack by a world of advertising just waiting to tell you what your baby needs, from self-folding strollers to potty-mounted iPad docks. But do they – or you – really need it? We'll help you navigate what's important as a new parent and what's just plain ridiculous.
The babies and kids team
Product Category Manager (Household)
Kitchen, Laundry and cleaning, Heating, Cooling, Bedroom, Baby furniture, Children and safety, Baby transport, Energy saving, Painting, Tools, Pest control, Safety and security, Cars, Bikes, Gardening, Pools, Camping, Outdoor entertaining
Beauty and personal care, Diet and fitness, Online shopping, Everyday shopping, Packaging labelling and advertising, Education and childcare, Health, Baby transport, Feeding your baby, Kitchen
How to brace yourself for the big arrival.
What you need to know about preparing for this major life-changing event.
Find out everything you need to know about buying nappies and baby clothes.