Ashley de Silva is the incoming CEO of CHOICE, taking over from departing CEO Alan Kirkland in March 2024.

Before arriving at CHOICE, Ashley followed his passion for improving the mental health of young people, spending over nine years at ReachOut Australia, most recently serving as the organisation's CEO for the last five years. 

Committed to enhancing outcomes through systemic change, Ashley also serves as a board member on Mental Health Australia and is a member of the Global Leadership Council for the eMental Health International Collaborative. 

Ashley holds business degrees from Monash University and an MBA from UNSW Business School.