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CHOICE senior management

The day-to-day management of CHOICE is handled by the CEO and the senior management team.

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Ian Morgan – Interim CEO and Director, Growth & Experience

Ian joined CHOICE in 2011 and his team is responsible for making sure our digital products and services continue to evolve and meet the high standards the membership expect. His team is also responsible for the membership program and for ensuring as many Australian consumers as possible know about CHOICE and our work. Ian also leads the development and delivery of CHOICE's strategy.

Ian arrived at CHOICE after a 15-year career in commercial publishing in London, working as a writer, sub-editor and editor in industries as varied film, food, government, health, fashion and travel.

He has a joint honours in History and Politics from Keele University and a Graduate Diploma in Business Administration from Macquarie Graduate School of Management.

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Louise Austin – Director, Finance

Louise joined CHOICE in 2023 and heads up the finance operation. Louise is a qualified accountant (CIMA) with over 20 years of accounting experience in a range of industries in both Australia and the United Kingdom.

Prior to CHOICE, Louise was head of finance at the Black Dog Institute and has also worked as an outsourced CFO, consulting and providing support to new and rapidly growing SMEs. She has also worked in the Media sector for Newscorp, 20th Century Fox and CX Lavender during her 10 years in Australia.

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Tony Harrison – Chief Technology Officer

Tony joined CHOICE in July 2023 and heads the technology area. Tony arrived at CHOICE with over 30 years experience in IT, much of it for not for profit organisations, such as The Smith Family and NPS MedicineWise. He has implemented many technically complex projects including customer relationship management (CRM), enterprise resource planning (ERP), and content management systems (CMS).

With a strong focus on security, integration and bringing the human touch to technology, Tony revels in ensuring technology is there to support the organisation and follows a strategic roadmap.

He has a Masters in Business Management and a passion for bringing humour to the workplace.

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Maria Mermelas – Director, People & Culture

Maria brings with her more than 15 years' experience delivering people and culture initiatives across several industries in the public, private and nonprofit sectors.

She is a firm believer that people are key to organisational success, and delivering strategic intent. With a focus on improving employee wellbeing, she aims to promote enhanced organisational effectiveness and cohesion, as well as improve levels of employee engagement.

Maria's academic qualifications include a Masters degree in Industrial Relations & Human Resource Management and a Bachelor degree, majoring in Organisational Psychology and Economics, both from the University of Sydney. She also holds a Certificate IV in Training and Assessment and is a professional member of the Australian Human Resources Institute (AHRI).

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Mark Serrels – Editorial Director 

Joining CHOICE in 2023, Mark helps develop and execute on content that engages readers in CHOICE's mission and helps increase its broader impact. He is responsible for reaching new audiences, driving the direction of CHOICE magazine and leading CHOICE's legendary investigations team.

He brings with him decades of editorial experience, bringing out the best in world class teams both in Australia and the US. Most recently he worked as a Senior Editorial Director at CNET and as a Publisher for the Australian editions of Gizmodo, Lifehacker and Kotaku. He has a Masters of Media Research from the University of Stirling.

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Matthew Steen – Director, Reviews & Testing 

Matthew leads the services, testing labs, content, and facilities support teams, which produce all reviews and testing for CHOICE and also the Test Research development areas. 

Originally joining CHOICE in 2003 as a consumer services employee, Matthew had previously worked for 12 years in information, communications and technology around the world for various corporate sectors, including banking, accounting and computer hardware manufacturers.

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Rosie Thomas – Director, Campaigns & Communications

Rosie leads CHOICE's Campaigns and Communications department, which fights to keep industry and government accountable and achieve real change for Australian consumers.

Rosie joined the CHOICE executive in August 2023. Before that, she was Deputy Director of CHOICE's partner organisation, Super Consumers Australia. Rosie is committed to making sure the financial services system works for consumers and has experience as a lawyer, a regulator and a policy advocate. 

Rosie has degrees in economics and law from the University of Sydney and a Masters in Law and Finance from the University of Oxford.

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Tristan Ye – Commercial Director

Tristan was appointed Commercial Director in 2023, focusing on collaborating with organisations and brands who are passionate about delivering expert, unbiased consumer information that consumers can trust. He's also led the transformation and elevation of CHOICE's Finance function since joining CHOICE in 2018.  

Tristan has an Masters of Commerce in Professional Accounting from UNSW. Before joining CHOICE, Tristan worked for a number of renowned Australian and British publishing brands, including, Woolworths Fresh Magazine, Sunday Style Magazine, and

Stock images: Getty, unless otherwise stated.