Alan Kirkland has been stirring up trouble since he was a teenager. His career before joining CHOICE in 2012 involved campaigning on issues as diverse as education funding, homelessness and public transport. He has also worked on the other side of the fence, in government. As CEO of Legal Aid NSW during the global financial crisis, Alan saw the human impact of poor lending practices, which sparked his passion for consumer rights.

These days, Alan sees his job as making sure that CHOICE stays relevant to the needs of Australia's consumers, all while having a little fun along the way.

Alex is passionate about using technology to help build audiences and deliver valuable and engaging content. 

Alex has worked as a freelance content strategist and copywriter, developing content design for new online publications. She has been the head of content for marketing technology company Pureprofile, where she oversaw publisher curation and data creation. She is best known for her role as executive editor at Australia's largest parenting website Kidspot from 2009 to 2014, which was acquired by News Corp in 2012. 

Alex has also been a contributor, editor or publisher of various consumer publications, including Labor Herald, G magazine, Domain, Smash Hits, House & Garden, Girlfriend and Sunday Life.

Erin became a CHOICE director in 2017. She leads CHOICE’s Campaigns and Communications Department which fights to keep industry and government accountable and achieve real change for Australian consumers.

Erin joined CHOICE in 2014, initially with a focus on finance policy and campaigns. Erin previously worked in government relations, policy and campaigns roles for non-government organisations, including CBAA, the peak body for community radio stations, and the Australian Communications Consumer Action Network (ACCAN).

Erin has a Master of Politics and Public Policy and a Bachelor of Arts. She is currently a board member of the Superannuation Consumers' Centre and a member of the Financial Rights Legal Centre Management Committee.

Ian is responsible for overall delivery of the business plan and leading the Strategic Delivery department. Strategic Delivery comprises the Product, Digital Delivery, Content Management and Creative teams, who together design, build, and manage CHOICE's online, print and tablet channels.

Ian arrived at CHOICE in 2011 after a 10-year career in magazine publishing in London. He started out as a picture editor and has worked variously as a sub-editor, production editor and editor covering local government, health, fashion and travel. Before moving to London to seek his fortune in journalism Ian worked at Chase Manhattan and as an air traffic controller and a bookseller.

Ian has a joint honours in History and Politics from Keele University and is currently studying a masters at Macquarie Graduate School of Management.

Jessica joined CHOICE as an HR consultant in 2011. Since 2014, she has led the People and Culture team to establish a strong focus on employee engagement, development, talent attraction and retention.

Jessica has human resources management experience within a range of industries, including publishing, manufacturing, retail and hospitality.

Matthew became Director in 2016.

Matthew leads the testing labs, content, and facilities support teams, which produce all test reviews for CHOICE and also the Test Research development areas.

Originally joining CHOICE in 2003 as a consumer services employee, Matthew had previously worked for 12 years in information, communications and technology around the world for various corporate sectors, including banking, accounting and computer hardware manufacturers.

Viveka joined CHOICE in October 2015 to start up New Things, a team designed to engage with emerging consumer needs. He has a background and advanced degrees in both design and technology, most recently working with UTS Creative Intelligence and Innovation and as creative director of the ABC's R&D unit. He has spent much of his career in research-driven startups powered by advances in computer graphics and interactive techniques.

Viveka has studied creative cultures around the world, including PhD research that took him behind the scenes at Pixar and other innovative workplaces. He believes in the creative power of communities working together for a shared vision, and hopes to work with CHOICE experts, members and supporters to further extend our mission of fair, just and safe markets.