Skip to content   Skip to footer navigation 

Senior management

The day-to-day management of CHOICE is handled by the CEO and the senior management team.

  • Alan Kirkland

    Alan Kirkland CEO

    Alan Kirkland has been stirring up trouble since he was a teenager, campaigning on issues as diverse as education funding, homelessness and public transport. Before joining CHOICE, Alan worked in the social services sector and for state and federal governments. As CEO of Legal Aid NSW during the global financial crisis, he saw the human impact of poor lending practices, which sparked his passion for consumer rights.  

    As CEO of CHOICE, Alan's job is to lead our fight to make markets fair, just and safe for Australian consumers.

  • Stacy Gershberg

    Stacy Gershberg Director, People & Culture

    Stacy joined CHOICE in May 2019 and heads up the People & Culture team. Stacy has 15 years experience as a Senior HR practitioner with complementary experience in operational management up to a senior level. She is passionate about building coaching cultures that support business growth through people.

    Stacy has led the people strategy across a range of industries including community, retail, membership, engineering, construction and government. She holds a Bachelors Degree in Sociology and a Diploma in Human Resource Management.

  • Margaret Rafferty

    Margaret Rafferty Editorial Director

    Margaret has been creating content for Australian audiences for more than 20 years. Across the course of her career she has written for digital and print audiences on a range of subjects from modern car safety to the benefits of meditation and almost everything in-between.

    After spending the bulk of her career in commercial media she joined CHOICE as a content editor in 2018, drawn by the organisation's purpose and a belief in the need to protect the rights of consumers.

    Margaret leads the editorial and investigations team which, as well as producing CHOICE magazine each month, also creates in-depth investigative content.

  • Erin Turner

    Erin Turner Director, Campaigns & Communications

    Erin became a CHOICE director in 2017. She leads CHOICE's Campaigns and Communications Department which fights to keep industry and government accountable and achieve real change for Australian consumers. 

    Erin joined CHOICE in 2014, initially with a focus on finance policy and campaigns. Erin previously worked in government relations, policy and campaigns roles for non-government organisations, including CBAA, the peak body for community radio stations, and the Australian Communications Consumer Action Network (ACCAN). 

    Erin has a Master of Politics and Public Policy and a Bachelor of Arts. She is a board member of the Australian Financial Complaints Authority (AFCA) and a member of the Financial Rights Legal Centre Management Committee.

  • Ian Morgan

    Ian Morgan Director, Growth & Experience

    Ian joined CHOICE in 2011 and his team is responsible for making sure our digital products and services continue to evolve and meet the high standards the membership expect. His team is also responsible for the membership program and for ensuring as many Australian consumers as possible know about CHOICE and our work. Ian also leads the development and delivery of CHOICE's strategy.

    Ian arrived at CHOICE after a 15-year career in commercial publishing in London, working as a writer, sub-editor and editor in industries as varied film, food, government, health, fashion and travel.

    He has a joint honours in History and Politics from Keele University and a Graduate Diploma in Business Administration from Macquarie Graduate School of Management, and is currently studying for his MBA.

  • Matthew Steen

    Matthew Steen Director, Reviews & Testing

    Matthew leads the services, testing labs, content, and facilities support teams, which produce all reviews and testing for CHOICE and also the Test Research development areas. 

    Originally joining CHOICE in 2003 as a consumer services employee, Matthew had previously worked for 12 years in information, communications and technology around the world for various corporate sectors, including banking, accounting and computer hardware manufacturers.

  • Tristan Ye

    Tristan Ye Director, Commercial & Finance

    Tristan, a CPA, has an M Comm in Professional Accounting from UNSW. Tristan was appointed as the Director of Commercial and Finance in 2018. He leads the transformation and elevation of CHOICE's Finance function to support the organisation's rapid growth trajectory. He also leads the commercial partnerships with organisations and brands who are passionate about delivering expert, unbiased consumer information that consumers can trust.

    Before joining CHOICE, Tristan spent 10 years working for a number of leading Australian and British publishing brands, including, Woolworths Fresh Magazine, Sunday Style Magazine, and