Truth. Impact. Help.
CHOICE's organisational values drive our approach to every piece of content
we create, from the investigative articles we write to the reviews we
conduct in our labs and everything in between.
Content must be accurate, impartial and independent to be truthful, to have
the impact we strive for, and to help you. And content must be accessible if
we're to help as many people as possible.
Here's how we work to ensure our editorial meets our highest standards.
Our journalists use sources from trusted institutions with a reputation for
careful and unbiased research.
Our team of verifiers check articles and reviews before publication,
to make sure facts and quotes are accurate and data has been interpreted
We strive to be accurate, but if we get it wrong we respond as quickly as
If we've made a factual error in an online article, test or review, we make
the correction as soon as we can and explain the change we've made.
If we've made an error in a CHOICE magazine, we include the correction in
the next available issue (usually in the Checkout section of the magazine).
Impartiality and independence
Our fierce independence sets us apart from other review websites, and your
trust means everything to us. We strive to protect our impartiality in a
number of ways.
Product reviews and testing
In most cases we buy the products we test in our labs from retailers, just
like you do. We do this so we have the same experience you would when
shopping for a product, setting it up and using it.
But to bring you the information you need when you need it, we occasionally
have to borrow a product or get an early sample if it isn't yet in stores.
We'll only borrow a new retail version of a product (not a special or
modified version), and in our review we state clearly that it's been
provided by the supplier. We return borrowed products after testing. We
don't take unsolicited products for review, and we choose what we review
based on the interest of our readers.
Australians know and trust us for our testing process:
We have a dedicated team of testers, many of them experienced
engineers, who work in our NATA-accredited laboratories.
Our expert technical specialists participate in Standards Australia
We test to relevant Australian standards for product safety and
CHOICE doesn't accept advertising in our publications or on our website and our work is largely funded by our members.
Our CHOICE Recommended program is available to brands that have had a
product recommended in one of our rigorous and independent tests. They pay
a licensing fee to use the CHOICE Recommended branding when promoting their
product. The CHOICE Recommended program doesn't influence what we test or
the outcome of our testing. Fees are invested in further CHOICE testing and
On some reviews we have affiliate links that take you to a retailer website
where you can buy the product. Even though we make money if you buy from an
affiliate, this doesn't influence our review, and 100% of the money we make
goes straight back into our non-profit mission.
We work to make our content accessible to everyone because we want to be a
voice for all consumers.
To help make our website a positive experience for everyone, we follow the
Web Content Accessibility Guidelines (WCAG) 2.1. These guidelines explain
how to make web content more accessible for people with disabilities and
more user-friendly for everyone.
We still have some work to do to meet the level of compliance we're aiming
for, but if you find anything on our website difficult to use, please
tell us about your experience.
Terms and conditions