Toilet paper greenwash

We trawled the supermarket aisles and found 21 brands of toilet paper, then star-rated them according to their sustainability claims.
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03.What to buy

The 100% recycled content products have specific and verifiable claims, and many also support environmental groups and projects. Based on the information on the packaging, these products have a stronger case for purchase. Use our star ratings as a guide to the most sustainable choices. It’s also worth choosing unbleached products and those that claim to fund environmental projects or organisations.


Greening the kids

Kleenex deserves a special mention for its Cottonelle Toilet Tissue for Kids brand, which provides a waste reduction strategy for children. A puppy printed every three to four sheets lets kids know when to tear off. It’s not claimed to have a direct environmental benefit, but using less of anything is always a good way to reduce your environmental footprint.


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