toggle
This report is for members only.
Already a member? Sign in here

Not a member?

To access this expert review, join now for only $7.98 / month
(billed quarterly as $23.95 on a recurring basis until you cancel).

Member-only content

Laundry detergent reviews

We test and compare washing powders and laundry liquids to find out which are better at stain removal and the best value for money.
To access this report, which includes CHOICE 'Best Buy' and an interactive comparison table, become a member now. JOIN CHOICE
 
Learn more
 
 
 
 
 

01.Introduction

Laundry powder

We review 57 laundry detergents - 37 top loader and 20 front loader detergents. In this test:

  • We used some of the top 10 most common stains, as picked by you in a recent member survey, to test the detergents 
  • We also calculate the cost per wash to find which product gives the best value for money, as laundry detergent is one of the biggest expenses when it comes to running your washing machine. 

On this page, you'll find:

How we test

Overall score/performance

We measure out the recommended detergent dose for a normally soiled load, and use it to wash specially soiled swatches attached to laundry items in cold water (20°C).  

Using a spectrophotometer, which measures how much light reflects off the swatches after filtering out any effects of optical brighteners, we measure how much dirt is removed from each swatch. These readings are more accurate than the human eye – differences of about 5% are noticeable.

Stain removal An all-rounder general detergency swatch is stained with nut oil, milk and a colour pigment. We also include swatches with common stains our members told us they need to tackle according to our latest product use survey:

  • perspiration (stained with sebum - natural body oils and perspiration, i.e. stains commonly found on collars and cuffs)
  • household dust
  • olive oil
  • tomato
  • make-up
  • grass
  • baby food
  • motor oil
  • and aged blood. 

We also teamed up with City West Water (a government-owned Melbourne water corporation) to analyse the chemical load the detergents add to the environment, and to find out which are better for your garden using the GreySmart model.

Brands tested

We picked the top-selling brands of laundry detergents, and tested a selection suitable for the two different types of washing machines.

Top loader detergents
  • BioZET Attack Air Burst Technology top loader powder
  • Bosisto's Euco Fresh Allergen front & top liquid
  • Bosisto's Euco Fresh ultra top and front loader powder
  • Cold Power Sensitive Touch top loader liquid
  • Cold Power Bright and White Clean top loader liquid
  • Cold Power Bright and White Clean top loader powder
  • Cold Power Maximum top loader powder
  • Drive Ultra top loader powder
  • Duo Cleans and Cares fragrance free sensitive top and front powder
  • Duo Cleans and Whitens linen fresh top and front powder
  • Dynamo Superior Stain removal top loader liquid
  • Dynamo With a Boost of sard OXY plus top loader liquid
  • Earth Choice Ultra liquid top and front loader liquid
  • Earthwise Plant and Mineral Based Fragrance Free for Sensitive Skin liquid
  • Earthwise Plant and Mineral Based Orange and Eucalyptus front and top powder
  • Ecostore Eucalyptus top and front loader liquid
  • Ecostore Lemon top and front powder
  • Euca Front and top loader liquid
  • Euca Top and front powder
  • Fab Fragrance Tempations Floral Enchantment top loader powder
  • Omo Sensitive top loader liquid
  • Omo Sensitive top loader powder
  • Omo Ultimate top loader powder
  • Omo With Built-in Pre-treaters top loader liquid
  • Omo With Built-in Pre-treaters top loader powder
  • Orange Power 3X top and front loader liquid
  • Orange Power 3X top and front powder
  • Radiant Colour Guard No Sort front and top loader powder
  • Radiant Colour Guard front and top loader liquid
  • Radiant Colour Guard sensitive front and top loader powder
  • Radiant Sensitive Colour Guard front and top loader liquid
  • Surf Tropical Oasis Ylang Ylang and Lily top loader liquid
  • Surf Tropical Oasis Ylang Ylang and Lily top loader powder
  • Trimat Advanced top loader powder
  • Trimat 2X front and top loader liquid
  • Trimat 2X sensitive front and top loader liquid
  • Trimat Advanced sensitive front and top loader powder
Front loader detergents
  • BioZET Attack Air Burst Technology front loader powder
  • Cold Power Bright and White clean front loader liquid
  • Cold Power Bright and White clean front loader powder
  • Cold Power Maximum front loader powder
  • Drive Ultra front loader powder
  • Duo Cleans and Whitens Linen Fresh top and front powder
  • Dynamo Excellent Stain Removal front loader liquid
  • Dynamo With a boost of sard OXY Plus front loader liquid
  • Earthwise Fragrance Free for Sensitive Skin front and top powder
  • Ecostore Lemon front loader powder
  • Fab Fragrance Temptations Spice allure front loader powder
  • Omo Sensitive front loader liquid
  • Omo Sensitive front loader powder
  • Omo Ultimate front loader powder
  • Omo With Built-in pre-treaters front loader liquid
  • Omo With Built-in pre-treaters front loader powder
  • Radiant Colour Guard No Sort front and top loader powder
  • Surf Tropical Oasis Ylang Ylang and Lily front loader powder
  • Surf Tropical Oasis Ylang Ylang and Lily front loader liquid
  • Trimat Advanced front loader powder
For more information on Washing and drying, see our Laundry and cleaning section.

Want more?
Get access to our independent testing reports and save yourself time and money.
Subscribe to Choice
 
 

 

Sign up to our free
e-Newsletter

Receive FREE email updates of our latest tests, consumer news and CHOICE marketing promotions.

 
Your say - Choice voice

Make a Comment

Members – Sign in on the top right to contribute to comments