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Paper towel reviews

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Last updated: 22 August 2022


Checked for accuracy by our qualified fact-checkers and verifiers. Find out more about fact-checking at CHOICE.

Our experts have gathered all the kitchen paper towels they could find in national retailers and tested them in our lab to find out which ones:

  • absorb the most liquid
  • are strong and can resist puncturing
  • tear easily at the perforation
  • tear easily when wet.

We've also partnered with Shop Ethical on this update to show the ratings that the Ethical Consumer Group gives to each company.

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Our interactive tool helps you sort by price and performance, and our Recommended list will quickly tell you which brands come out on top.

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List of brands we tested in this review.


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    This is the price we paid at the time of testing.

    enter value/s in increments of 1 between 1.7 and 35

    Recommended products

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    Member only

    This test score is for members only. Join now to unlock our expert results.

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    Absorption score

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    In this test we assess how much liquid the paper towel can absorb.

    enter value/s in increments of i between 40 and 90

    Cost per 100 sheets

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    This is based on the pack size tested. Buying in bulk can help to reduce costs.

    enter value/s in increments of i between 1.01 and 12.5

    Shop Ethical rating

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    Shop Ethical rates the environmental and social impact of the company (not the product) using independent sources. This rating is not included in our total score. N/A means there is no rating for that company.

      Included in this review

      Members-only access
      • Recommended
      • Price
      • Pack size tested
      • Shop Ethical rating
      • Company
      • Cost per 100 sheets
      • Cost per roll
      • Overall score
      • Absorption score
      • Wet tear strength score
      • Separation test score
      • Pucture test score
      • Number of sheets per roll
      • Ply
      • PEFC certified
      • FSC certified
      • Made from recycled material claim
      • Biodegradable claim
      • Bleaching (chlorine free) claims
      • Country of origin

      Product selected for a detailed comparison

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