We buy tissues available from major supermarket retailers and send them to a laboratory for testing.
We work out the value of each product by determining how much it costs per 100 tissues. We also take a closer look at the labelling claims, such as recycled and chlorine-free, to find out what they mean.
How we choose what we test
With most of our product testing, we aim to choose the most popular models on the market as well as what you're most likely to see in retail shops. In the case of tissues, our aim is to cover as much of the market as possible. Our buyers purchase all the tissue products they can find in major supermarkets.
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How we test
We measure how soft the tissue is. This is a subjective assessment conducted by a panel of five people.
We measure the strength of the tissue by testing its resistance to puncturing. In this test a higher force is the most desirable result, meaning your finger is less likely to go through the tissue.
Wet tear strength
We test how much force is required to tear the tissue when it's wet, as it would be after using it to blowing your nose multiple times.