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How we test tissues

Our rigorous test methods are nothing to sneeze at.

woman using a tissue
Last updated: 11 December 2019

Tissues should be strong, absorbent and not tear easily when we're using them.

Here's how we test tissues at CHOICE to help you choose what to buy.

Our expert tissue testers

We buy tissues available from major supermarket retailers and send them to a laboratory for testing.

We work out the value of each product by determining how much it costs per 100 tissues. We also take a closer look at the labelling claims, such as recycled and chlorine-free, to find out what they mean.

How we choose which tissues to test

With most of our product testing, we aim to choose the most popular models on the market as well as what you're most likely to see in retail shops. In the case of tissues, our aim is to cover as much of the market as possible. Our buyers purchase all the tissue products they can find in major supermarkets.

Video: Why you shouldn't flush tissues

How does CHOICE test tissues?


We measure how soft the tissue is. This is a subjective assessment conducted by a panel of five people.

Puncture force

We measure the strength of the tissue by testing its resistance to puncturing. In this test a higher force is the most desirable result, meaning your finger is less likely to go through the tissue.

Wet tear strength

We test how much force is required to tear the tissue when it's wet, as it would be after using it to blowing your nose multiple times.


We measure how much fluid the tissue can absorb.

Tissue test criteria explained

The overall score is made up of:

  • Softness (40%)
  • Puncture (strength) force (30%)
  • Absorption (20%)
  • Wet tear strength (10%)
We care about accuracy. See something that's not quite right in this article? Let us know or read more about fact-checking at CHOICE.