Amazon announces plans to launch in Australia


The retail giant will make the multi-million dollar move to start a local operation.


Global e-commerce giant Amazon has confirmed its retail operations will be launching in Australia.

The company founded by entrepreneur Jeff Bezos announced its plans to expand into Australia in a brief statement.

"Amazon Web Services launched an Australian region in 2012, we launched a Kindle Store on Amazon.com.au in 2013, and we now have almost 1,000 employees in the country," the company said in its statement.

"The next step is to bring a retail offering to Australia, and we are making those plans now."

Amazon has not confirmed a launch date, but speculation suggests it will be in September 2017.

The company will reportedly set up a fulfilment warehouse close in size to its original Seattle facility. The 93,000 square metre warehouse is expected to be located along Australia's east coast.

"We are excited to bring thousands of new jobs to Australia, millions of dollars in additional investment, and to empower small Australian businesses through Amazon Marketplace," the company added.

A focus will be placed on "low prices, vast selection, and fast delivery" to earn the business of Australian shoppers.

It is unknown if the company's Prime Now service – known for fulfilling deliveries in major cities within an hour – will launch locally.

Amazon's Australian website is already calling for local businesses to sign up to its marketplace.

Amazon Marketplace is currently available in 11 countries located across North America, Europe and Asia.


Leave a comment

Display comments