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Supermarket satisfaction survey review

Last updated: 10 May 2021
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Rachel Clemons Rachel Clemons

When it comes to sheer numbers of stores and geographical spread, it’s hard for other supermarket chains to compete with Australia’s two major players, Coles and Woolworths. But there’s more to attracting and keeping customers than simply having lots of stores. You need to provide a positive shopping experience too. 

So which supermarket chains have the most satisfied customers?

We asked more than 3100 supermarket shoppers to tell us what they really think of their supermarket, so we can tell you which are the best – and the worst.

Our supermarket satisfaction article gives a detailed explanation of how we survey, our scores and results. Read it to better understand more about what shoppers like and don’t like about Australian supermarket chains and supermarket shopping more generally.

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rachel clemons
Rachel Clemons

Rachel Clemons is an award-winning journalist who worked at CHOICE from 2004–2022. During her time at CHOICE her core focus was on food and nutrition, from reviewing breakfast cereals and fast food to dispelling myths about the benefits of detox kits and gourmet salt or translating confusing food labels – with the occasional taste test thrown in for good measure. Prior to CHOICE she lived overseas, working predominantly in hospitality when she wasn't travelling and eating her way through various cuisines. She holds a Master of Science in Nutrition from King's College London (where she also researched and wrote for CHOICE's UK sister organisation, Which?), and a Bachelor of Science, Health Sciences from the University of Adelaide. In 2017 she won the Dietitians Association of Australia's Nutrition Journalism Award and she's currently on the Steering Committee as a Parent Member of Parents' Voice.  You can find her on Twitter and LinkedIn.

Rachel Clemons is an award-winning journalist who worked at CHOICE from 2004–2022. During her time at CHOICE her core focus was on food and nutrition, from reviewing breakfast cereals and fast food to dispelling myths about the benefits of detox kits and gourmet salt or translating confusing food labels – with the occasional taste test thrown in for good measure. Prior to CHOICE she lived overseas, working predominantly in hospitality when she wasn't travelling and eating her way through various cuisines. She holds a Master of Science in Nutrition from King's College London (where she also researched and wrote for CHOICE's UK sister organisation, Which?), and a Bachelor of Science, Health Sciences from the University of Adelaide. In 2017 she won the Dietitians Association of Australia's Nutrition Journalism Award and she's currently on the Steering Committee as a Parent Member of Parents' Voice.  You can find her on Twitter and LinkedIn.

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