We included ice creams identified as 'premium' in the Retail World Annual Report – as well as by their packaging (sold in tubs 1L or less), label claims and/or price points – that are available nationally through at least one of the major supermarket chains. For comparison purposes we tested the vanilla flavour only. Price is based on price in stores (not on special) in December 2018.
Our expert taste testers tasted the ice cream samples blind (without knowing the brands) in a randomised order, which was different for each expert. Our premium ice cream buying guide has bios for our expert taste testers.
Our experts independently judged all ice creams, scoring each sample for flavour and aroma, texture and presentation. The overall score is made up of taste 90% (50% flavour and aroma, 30% texture, 20% presentation) and nutrition 10% (100% Health Star Rating, calculated from the details in the nutrition information panel and converted to a percentage). We recommend products with an overall score of 80% or more.