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CHOICE reveals what Boxing Day shoppers are planning to buy in this year’s sales

Plus, our expert tips on making the most of the discounts.

marg in choice office
Last updated: 19 December 2022

CHOICE has revealed what Boxing Day shoppers are most excited to purchase in the sales this year, also finding that nearly half have delayed a purchase in the hopes of grabbing a bargain. 

In a Boxing Day survey of over 900 members and supporters, CHOICE found shoppers are most interested in buying the following items: 

1. Clothes2. Small kitchen appliances3. Reduced Christmas groceries or decorations 4. Phones 5. Whitegoods

"The Boxing Day sales can be a good time to grab a product that you've had your eye on for a while at a cheaper price, if you do your research," says CHOICE Editorial Director, Marg Rafferty. 

"Our survey of CHOICE supporters revealed that clothes and small kitchen appliances are at the top of shopping lists when it comes to the Boxing Day sales this year, followed by Christmas groceries and decorations, phones, and whitegoods." 

"We found nearly half of shoppers intending to buy at the end of year sales had been delaying the purchase in the hopes of getting a better price. However, preparation is still key when it comes to getting a good deal — and to avoid walking away with products you don't need," says Rafferty. 

Here are CHOICE's top tips to get the most out of the end of year sales: 

1. Do your research

"Before you buy in the sales, make sure you've done some research on the product you're planning to buy - particularly if it's an expensive one!" 

"Every year our testing team uncover a range of cheaper products that can outperform more expensive alternatives, so it's worth taking the time to assess your options." 

2. Compare prices across different stores

"Don't just buy a particular item at the first store you walk into or visit online. With so many retailers offering discounts, there's a good chance that you'll be able to buy it cheaper elsewhere."

"Many retailers also offer price matching, so keep that in mind when you're shopping the sales."

3. Be wary of extended warranties

"You might be offered an extended warranty with new purchases this Boxing Day, but often these are pretty poor value. Under existing consumer protections, you have rights if something major breaks or goes wrong within a reasonable period."

"Retailers may sometimes try to sell you an extended warranty, claiming it's necessary for extra protection. Our tip is: don't pay for rights you already have."

4. Plan ahead for what you need 

"With many of us feeling cost of living pressures, it can be tempting to feel the need to grab a good deal while you feel you can. Planning ahead for what you need can help avoid unnecessary purchases. Keep an eye out for high-pressure sales tactics in-store or online." 

5. Be wary of Buy Now, Pay Later deals 

"Buy Now, Pay Later might seem a tempting way to fund Boxing Day spending, but we've seen first hand how these schemes can be potential debt traps for people who are already struggling financially."

If you're struggling with debt or your finances this Christmas, CHOICE recommend calling the National Debt Helpline offers free, confidential financial counselling. You can contact them by calling 1800 007 007.

Images and video for this story are available here.

As part of their research CHOICE also looked at which reviews have been most popular over the past five years during the end of year sales season, revealing that big-ticket items like washing machines and mattresses are popular with Boxing Day shoppers.

The top categories searched for on our website during the end of year sales period over the past five years are:

  • Washing machines
  • Mattresses
  • Dishwashers
  • Air fryers
  • Air purifiers
  • TVs

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Stock images: Getty, unless otherwise stated.