Proposed sunscreen reforms welcome in wake of CHOICE investigation

26 March 2026

CHOICE response to the TGA’s announcement today that it has commenced consultation on proposed sunscreen reforms. 

Quotes attributable to Andy Kelly, Director of Campaigns at CHOICE: 

“CHOICE welcomes the TGA’s announcement today that it has opened consultation on a number of proposed changes to how sunscreen is regulated in Australia. Sunscreen regulation has been top of mind for the Australian public since CHOICE raised the alarm last year on test results revealing that 16 of 20 sunscreens failed to meet their SPF claims, including one product with an SPF of only 4.” 

“Proposals to improve and expand testing requirements, require accreditation for testing laboratories, and increase transparency will help restore consumer trust in the reliability of SPF claims. While there are some options we don’t support, such as replacing the current SPF numbering system, we commend the TGA for acting.” 

“Following CHOICE’s sunscreen investigation in 2025, over 20 sunscreens were pulled from sale in Australia due to concerns that they did not meet the SPF claims on their label. Without this investigation, it’s likely these products would still be available for sale – a clear example of why we urgently need stronger regulation in the sunscreen sector.” 

“In a country where two in three people will be diagnosed with some form of skin cancer in their lifetime, it’s vital that consumers can rely on SPF claims when purchasing products to protect their skin from the harsh Australian sun. We look forward to working with the TGA to ensure this will be the case going into the future.”