- If you drink diet cola our taste test suggests you might enjoy one of the cheaper brands as much as the heavily promoted big names.
- Diet cola might not be as helpful in the fight against flab as you’d think, kids risk overdosing on the artificial sweeteners, and it’s still harmful for your teeth.
If you drink diet cola, chances are it's to avoid the sugar in the regular version, perhaps to help you lose weight or for the sake of your teeth. But there are a few things you might believe about diet cola that don't stand up in reality.
Please note: this information was current as of March 2007 but is still a useful guide today.
Myth 1: Big-name diet colas taste better
Last year Coca-Cola Amatil spent more than $18 million on promoting Coke Zero alone. And these big corporations aren't wasting their money - if you enjoy a diet cola, chances are you'll grab a Diet Coke or a Pepsi Max. But there are much cheaper brands of diet cola in the supermarkets and chain stores.
Diet cola taste test
To find out if the big brands really taste better we asked a few hundred consumers at a Sydney shopping centre to taste and rate 11 brands of diet cola. The brands were:
- Australia's Choice Diet Cola (KMart)
- Black & Gold Diet Cola (IGA)
- Classic Taste Diet Cola (Aldi)
- Coca-Cola Zero
- Diet Coke
- Home Brand Diet Cola (Woolworths)
- LA Diet Ice Cola
- LA Maxi Ice Cola
- Pepsi Light
- Pepsi Max
- You'll Love Coles Diet Cola (Coles)
No clear favourites
The colas were identified only by code numbers so the tasters didn't know which brands they were tasting. We recruited 277 tasters who said they regularly drink diet cola - 40% of them male, and 42% of them aged between 10 and 18. Each tasted four colas and rated them on a five-point scale to indicate how much they liked the taste.
Overall the tasters liked no one brand more or less than average. And it was the same when we separated the results for adults and young people under 18 - neither group had any clear favourites.
The manufacturers of Coke and Pepsi pass on their huge marketing budgets to consumers as higher prices. So why not ignore the ads and try the cheaper alternatives? You'll save money, and you might find a drink you enjoy just as much.
Myth 2: Caffeine makes cola taste better
All the drinks in our test contain caffeine. Soft drink manufacturers claim it has a distinctive taste that heightens the flavour, but recently published research suggests this is untrue.
Expert tasters were unable to distinguish between caffeine-free Coca-Cola and the same drink spiked with caffeine at the level usually added to cola drinks.
This suggests adding caffeine could have more to do with its mildly addictive properties than its taste.
Myth 3: Diet colas help you lose weight
A can of regular Coca-Cola contains about eight teaspoons of sugar and gives you 675 flab-forming kilojoules. If you drink a can of diet cola instead you'll get less than 10 kJ.
Some studies have shown people lose weight if they substitute diet soft drinks for sugary ones.
However, evidence is emerging that even artificially sweetened drinks can stimulate your appetite; they can give you more of a craving for sweet foods and so contribute indirectly to you putting on weight.
You’re more likely to lose weight if you avoid these drinks altogether — maybe drink water, or get your caffeine fix from a cup of coffee?
Myth 4: Diet cola drinks are safe for teeth
Diet colas don't contain sugars that cause tooth decay but they contain phosphoric acid (and sometimes citric acid as well).
These acids can cause erosion in teeth, a condition where enamel is dissolved from tooth surfaces. It's different from decay, but can be just as bad for your teeth.