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Milk chocolate reviews

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Last updated: 09 July 2025
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Checked for accuracy by our qualified verifiers and subject experts. Find out more about fact-checking at CHOICE.

We blind taste test and compare 19 supermarket milk chocolate blocks, from brands including Cadbury, Lindt and Aldi, to find the best.

  • Discover the top-rated milk chocolate by CHOICE experts.
  • Sort by price, percentage of cocoa, sugar content and more.
  • Check out the milk chocolate buying guide for price, international standards and sugar-free options.
  • We've partnered with Shop Ethical on this review to show the ratings the Ethical Consumer Group gives to each company (not product).
  • Get your free guide to all our taste test winners.
 
How we test
Products

We tested 19 chocolate blocks containing cocoa solids and labelled 'milk', 'mylk' or 'm*lk' (not including cooking/compound chocolate) that are available nationally in major supermarket chains. We excluded flavoured varieties.

Of the 19 products, eight were chocolates you’d more commonly find in the health food aisle of supermarkets and marketed as "sugar free", "dairy free", "vegan" and "organic".

Tasting

Our experts tasted the milk chocolate samples 'blind' (without knowing the brands). Two sets of samples (set A and set B) were prepared and presented to each expert. The 'A' tasting samples had all packaging removed, and identifying features on the chocolate surface (logo, pattern, etc.) were obscured. Each sample, regardless of the presence of identifying features, was treated the same. Each sample was tasted and independently judged on three criteria: aroma, texture and flavour.

The 'B' tasting samples had all packaging removed, but any identifying features remained untouched. These samples were judged on one criterion only: appearance.

The regular chocolates were tasted in the same grouping, followed by the alternatives (sugar free, dairy free, etc) so results aren’t comparable between the two groups.

Scores

The CHOICE Expert Rating is made up of 100% taste (35% flavour, 35% texture, 20% appearance and 10% aroma). We recommend products with a CHOICE Expert Rating of 80% or more.

Matthew Steen
By Rebecca Ciaramidaro
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Brand

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List of brands we tested in this review.

    Price

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    Pack price in Sydney supermarkets (not on special) as of July 2025.

    enter value/s in increments of 1 between 3.25 and 9.95

    Recommended products

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    Type

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    Alternative milk chocolates refer to the products you’d more commonly find in the health food aisle of supermarkets and are products marketed as “sugar free”, “dairy free”, “vegan” and “organic”. These chocolates were tasted separately to the regular milk chocolates so results between the two types are not comparable.


      Price per 100g

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      Based on the price paid for specified pack sizes in Sydney supermarkets (not on special).

      enter value/s in increments of i between 1.94 and 10

      Sugars per 100g (g)

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      As per the nutrition information panel on the pack purchased.

      enter value/s in increments of i between 1.7 and 58.1

      Organic

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      Certified organic, as per the label on the pack.

        Vegan

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        Suitable for vegans – contains no animal content.

          Shop Ethical rating

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          Shop Ethical rates the environmental and social impact of the company (not the product) using independent sources. This rating is not included in our total score. The rating ranks from A (highest) to F (lowest); N/A means there is no rating for that company.

            Included in this review

            Members-only access
            • Good to know
            • Buy now
            • Type
            • Recommended
            • CHOICE Expert Rating
            • Taste test score
            • Nutrition score
            • Shop Ethical rating
            • Pack size (g)
            • Cooking chocolate
            • Vegan
            • Organic
            • Price
            • Price per 100g
            • Energy per 100g (kJ)
            • Protein per 100g (g)
            • Fat per 100g (g)
            • Saturated fat per 100g (g)
            • Sugars per 100g (g)
            • Sodium per 100g (mg)
            • Percentage of cocoa
            • Percentage of milk
            • Ingredients
            • Sustainable certification
            • Country of origin
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