03.The smaller alternatives
When combined as ‘Other’ in our survey, smaller fruit and vegetable suppliers, as well as fresh milk and bread deliveries, rated far better than the big two supermarkets. The smaller players, with a satisfaction rating of 82%, compared with Coles at 71% and Woolworths at just 64%. Most of the smaller players are based locally, however two companies are growing in influence.
Online supplier Only Oz offers Australian-produced groceries and other products nationwide, while Aussie Farmers Direct (AFD) is a franchise delivering dairy, meat, fish, fruit, vegetables and other specialty goods to most metropolitan and regional cities.
The AFD range includes large-scale producers such as Norco; it also provides some local producers an opportunity to sell into suburban markets they wouldn’t have access to normally. Other providers recommended as a local alternative by our survey respondents include: