Australia Post's Shipster is a subscription service that will cover the cost of delivery when it is under $20 from more than 40 big-brand retailers. Deliveries can be made to metropolitan Sydney, Melbourne and Brisbane for $9.95 during its trial, before changing to a cost of $6.95 a month at the start of 2018.
The service is being launched at the busiest time of year, says Christine Corbett, the acting managing director of Australia Post.
"Online shopping has [grown] from 11.5% to 15% in the last
12 months. We're predicting the busiest year for online shopping
we've ever seen."
Launching Shipster ahead of the Christmas rush is a master move from
Australia Post. It allows the company to create the illusion people will
spend more money if they don't sign up to it. Christmas is the busiest time
of the shopping year, and the more frequently people rely on Shipster
for their deliveries, the more money they stand to save.
Myer, Cotton On, Harvey Norman, Kogan and Target are some of the 47
big-name retailers that support Shipster during its trial period this year,
which means customers who subscribe to the Australian Post service won't
have to pay for delivery on purchases of at least $25. To make Shipster worth its monthly fee, shoppers would have to: buy online frequently, do so from the retailers that partner with Shipster, and make sure each purchase is relatively cheap.
People who frequently buy books from Booktopia, for instance, would no
longer have to pay an extra $6.95 for each delivery. Nor would people have
to pay $7.95 to get an Apple iPad delivered from Harvey Norman to Sydney's
But there are a lot of cases where a big-brand retailer will offer free
delivery if you spend enough at the virtual till. Spend a hundred dollars
online with Myer, Tony Bianco, Athlete's Foot, Cotton On, Lorna Jane and
Target, to name but a few, and delivery to the areas covered by Shipster is
already free. In these instances, members of Shipster effectively won't be
getting any value for the money they're spending on the monthly
Then there's the condition it will only cover deliveries that cost less than $20. Buy a Samsung smartphone or
an Apple iPad from Kogan, for example, and a shipping fee of $22 will still have to be incurred.
The launch of Shipster will help Australia Post and the retailers it has
partnered with compete against Amazon's impending Australian invasion. The
company, which refined online deliveries to the point where its Prime Now
fulfils them within two hours in the United States, is tipped to launch in Australia within the
next 60 days.
The full list of retailers that support Shipster during its trial includes:
- Athlete's Foot
- Babies R Us
- Black Pepper
- Bobbi Brown
- Cotton On
- Cotton On Body
- Cotton On Kids
- Culture Kings
- Estee Lauder
- Harvey Norman
- Jo Malone
- Joyce Mayne
- Laura Ashley
- Lorna Jane
- Munro Footwear Group (Styletread)
- Princess Polly
- Running Bare
- The Body Shop
- Tiny Me
- Tony Bianco
- Toys R Us