Skip to content   Skip to footer navigation 


Thanks to the incredible support of our members we are 100% independent and self-funded. As a result we can provide our members with products and services that really do deliver.

Our research and testing is conducted onsite in state-of-the-art laboratories using rigorous scientific test methods. From phones to fridges, prams to GPS, products are put through their paces to ensure you get the best deal.

At the same time, CHOICE campaigns for your rights. We've been the voice of Australian consumers for more than half a century, speaking up without fear or favour.

Whether it's campaigning for better banking, simpler shopping, fairer food labelling or highlighting the truth behind product claims at our Shonky Awards, we protect the best interests of all Australians.

CHOICE offers a variety of membership packages, so you can choose the one that suits you.

Benefits of CHOICE membership

  • Access to hundreds of product reports and tests, conducted onsite in state-of-the-art laboratories, saving you time and money.
  • Expert, unbiased advice on technology, household goods, finance, baby products, food, health and more.
  • Complimentary lab tours, including morning tea with CHOICE CEO Alan Kirkland, and a guided tour through the 11 CHOICE labs to meet some of our testers.
  • CHOICE Shopper service – choose your product and we'll find and negotiate the best price for you.
  • Best Buy and Green Buy recommendations.
  • 'Price & Buy' online pricing comparison tool.
  • Consumer campaigns to protect your interests, initiate change and give consumers a voice.
  • Newsletters and email alerts announcing newly released product tests, reports and first looks.
  • Have your say in CHOICE surveys on product reliability and other consumer-related research projects.
  • Have your say by leaving feedback on articles. 
  • Special offers for new CHOICE services and products.
  • CHOICE supporter promotions where you can get involved and win prizes.
  • New initiative invitations such as our Home Tester programs.
  • Consumer action campaigns get you directly involved in the issues that matter to you.
Become a CHOICE member now