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CHOICE Consumer Insights team

Learning more about what you need

The CHOICE Consumer Insights team uncovers what matters to everyday Australians. To do this, we often start by talking to our Voice Your Choice (VYC) research community. 

This page is where we share the insights from our VYC members and where we keep you up to date with our research. 

Find out more about joining Voice Your Choice.

Latest insights

March 2018

A new look for CHOICE

Our research over the past year has consistently shown that Australians know us well for our product reviews, but are less aware of all the other great work we do – our insurance reviews, our consumer advocacy, our news and investigations, and our award-winning products such as CluckAR.

We decided that a new look for CHOICE would unify the many channels we work in, and help spread the word about our efforts to make Australia's consumer markets safer and fairer.

We asked a range of people – those who know CHOICE well, not so well, or not at all – what our role means to them and whether our current look best reflects this. We then sought their input on two versions of a new look for us (Version 1 and Version 2 below). The clear winner from these discussions was Version 1 (we think they have great taste). 

We're so excited about the beginning of this new stage in CHOICE's history, and we look forward to making an even greater impact for you, our members and supporters.


Previous insights

Health insurance matters to you
November 2017
When we asked you what areas CHOICE should focus on, you told us that health insurance is a priority. So far, we've made it easier to find the best health insurance policy for you, and we're investigating gap payments.

How we choose what to work on
October 2017
We asked Voice Your Choice members to tell us what they felt we should focus on, and which campaign CHOICE should champion.