Toilet paper review and compare

Finding a toilet paper that does its job is no simple matter.
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  • Updated:4 Sep 2008


Toilet paper

User trial of 27 toilet paper varieties

It’s easy to get lost in a sea of emotive images and tissue jargon in the supermarket aisle. While it’s impossible for shoppers to be entirely free from commercial influences, CHOICE decided to find out which brands consumers prefer when they’re stripped of their slogans and packages.

To do this, we enlisted the help of more than 300 CHOICE Home Testers to pick the best of 27 widely available brands.

Please note: this information was current as of September 2008 but is still a useful guide today.

Key findings 

  • With toilet paper you mostly get what you pay for: the pricier toilet paper options on the whole scored higher.
  • The Home Testers didn’t like most of the brands made from recycled paper, but one scored quite well and is our Green Buy.

Brands trialled

  • Black & Gold
  • Coles $mart Buy
  • Confidence
  • Dandy
  • Envirosoft
  • Home Brand
  • Eden
  • Kleenex
  • Naturale
  • Plush
  • Purex
  • Quilton
  • Quilton Gold
  • Sorbent
  • TreeFree
  • WonderSoft
  • Woolworths Select
  • You'll Love Coles

Missing brands

At the time of our research, one of the biggest manufacturers of recycled toilet paper, Merino, went into receivership. As a result, brands such as Safe and Bouquets weren’t included in the trial.

CHOICE tests are different. We buy the products we test — no freebies from manufacturers. Companies can't buy ads on our site and our work is funded by people like you.



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