Online activism

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03.Creative complaining

In an effort to shame Vodafone into reimbursing its customers for poor service, CHOICE Consumer Champion Adam Brimo started the Vodafail campaign. There's also a musical parody on YouTube.

CHOICE member Mark Aubort wrote to us to let us know about his success using eBay to embarrass Rip Curl after both the company and NSW Fair Trading refused to help him with his faulty watch.

Mark put the watch up for sale on eBay along with images of all his correspondence with the company and Fair Trading. He says more than 1600 people viewed his ad, with many offering encouragement and “other tales of Rip Curl woe”. Mark says that while he hasn’t received any money back for the watch, “I’m sure I have cost Rip Curl more in lost business than the $170 it would have cost to fix my watch”.

Blogger Melbourne Geek (aka Josh Janssen) was also successful in his battle with a tech company from which he bought $500 of faulty computer parts. After speaking to customer services and being promised a replacement within days, but with no sign of the replacement after two weeks, Josh decided more radical action was required.

He took advantage of Facebook’s targeted advertising facility and posted an ad targeting anyone who worked at the company. Within 12 hours, 20 employees had viewed the advert and the national director of sales emailed him directly to say he would sort out the problem. As Josh says, this was a classic “social media win”.


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