Milk taste test show hardly a drop of difference


Supermarket milk tastes like premium brands

A CHOICE taste test has concluded that premium brand milk does not taste any better than supermarket brand milk.

The blind test involved 30 people assessing six reduced fat milk and six full cream samples. They tried three supermarket and three premium brands in each category.

In terms of those who liked the taste, the supermarket brands scored at least as well as branded products across both the reduced fat and full cream categories.

"You are not sacrificing drinking taste when you spend less on your milk," says CHOICE spokesperson Ingrid Just.

However testers did find a greater difference between the drinking taste of the reduced fat milk products than between the full cream milk varieties.

"Reduced fat milks are more highly processed; there is a greater variation in the sugar and fat levels of reduced fat milks than full cream milk products. This may explain the differences between the taste of reduced fat milk," says Ingrid.

The results of the taste test support previous CHOICE taste tests which have found supermarket brands to be rated as good as or better than the market leaders in their categories.

“However there will always be some people who are still happy to pay extra for the premium brands which suggests some do believe there is a difference," says Ingrid.

For more information on the CHOICE milk taste test go to www.choice.com.au/milktest.

Media Contact:

• Ingrid Just, CHOICE, Spokesperson: 0430 172 669
• Christopher Zinn, CHOICE, Director Campaigns and Communications: 0425 296 442

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