60 popular laundry detergents have been put to the test by consumer group CHOICE with surprising results for supermarket giant Coles.

"We test laundry detergents in both top and front loader machines, as the two machines perform quite differently," says CHOICE expert Ashley Iredale.

"Front loading machines generally wash clothes better, which is why we see higher scores for the detergents used in front loaders."

File footage available for use: https://sites.google.com/choice.com.au/laundrydetergents-august2021/home

Find CHOICE's full laundry detergent test results here: https://www.choice.com.au/home-and-living/laundry-and-cleaning/laundry-detergents/articles/the-best-and-worst-laundry-detergents

Best and worst detergents for front loaders

In CHOICE's front loader test, Coles Ultra Concentrate Laundry Capsules tied for first place with Dynamo's Professional Discs with a CHOICE Expert Rating of 85%. Per wash, the Coles capsules are half the price of Dynamo - 40 cents per wash for Coles vs 86 cents per wash for Dynamo.

"Our testing revealed that Coles Ultra Concentrate Laundry Capsules and Dynamo Professional Discs are the most effective laundry detergent for front loaders, with a CHOICE Expert Rating of 85%," says Iredale.

Coming in third place, Aldi Trimat Advanced Concentrated Laundry Liquid was the cheapest product, costing just 13 cents per wash and scoring 83% on CHOICE's test.

"If you're looking to save money in the long run, Aldi Trimat Advanced Concentrated Laundry Liquid is a win for hip pockets everywhere. Aldi's product came third in our tests, scoring 83%, and costs just 13 cents per wash."

Best performers for front loaders:

- Coles Ultra Concentrate Laundry Capsules (85%)

- Dynamo Professional Discs capsules (85%)

- Dynamo Professional 7 Actions in 1 Wash Liquid (84%)

- Aldi Trimat Advanced Concentrated Laundry Liquid (83%)

- Omo Laundry Detergent Triple Capsules (83%)

- Dynamo Professional Free & Clear Liquid (82%)

- Dynamo Professional Our Best Stain Removal Oxi Plus Liquid (81%)

- Coles Ion Laundry Liquid Concentrate Original (81%)

- Coles Ion Laundry Liquid Concentrate Colours (81%)

- Dynamo Professional Deep Clean with Odour Eliminating Technology (80%)

How CHOICE tests washing detergents: https://www.choice.com.au/home-and-living/laundry-and-cleaning/laundry-detergents/articles/how-we-test-laundry-detergents

Strangely, Coles also has one of the worst performing front loader detergents. Coles Lemon Fresh Laundry Liquid Hot and Cold Wash scored just 52% in the lab test - barely exceeding plain water at 51%.

"Coles may have topped the list with their capsules, but the Coles Lemon Fresh Laundry Liquid Hot and Cold Wash scored a measly 52% which isn't much better than plain water in our test," says Iredale.

Worst performers for front loaders:

- Coles Lemon Fresh Laundry Liquid Hot and Cold Wash (52%)

- Tru Earth Eco-Strips Laundry Detergent Fresh Linen (53%)

- Woolworths Essentials Clean Wash Apple Liquid (54%)

- Aldi Laundrite Laundry Liquid (54%)

- Bosistos Sensitive Laundry Liquid (57%)

Best and worst detergents for top loaders

In CHOICE's top loader tests, Coles wins again with Coles Lemon Fresh Laundry Powder Hot and Cold Wash. It scores a CHOICE Expert rating of 61%, it's also one of the best value products at just 15 cents per wash.

"Our tests have shown that top loader machines just don't wash as well as front loaders. This means that choosing a top-performing detergent is even more important for top loader devotees," says Iredale.

"Coles Lemon Fresh Laundry Powder Hot and Cold Wash was the best performer in our top loader tests, with a rating of 61%. Coles' performance in our tests goes to show that you can get a great wash for a fraction of the cost of the leading brands."

The next highest scorers were Cold Power Clean and Fresh powder (59%), Aldi Laundrite Laundry Powder (57%) and Omo Laundry Detergent Ultimate (57%). CHOICE also found that you'll be paying more for big name brands, with Cold Power costing 63 cents per wash and Omo 71 cents per wash. Aldi's Laundrite Laundry Powder is the cheapest option at just 11 cents per wash.

Best performers for top loaders:

- Coles Lemon Fresh Laundry Powder Hot and Cold Wash (61%)

- Cold Power Clean and Fresh Powder (59%)

- Aldi Laundrite Laundry Powder (57%)

- Omo Laundry Detergent Ultimate (57%)

CHOICE's testing revealed a number of detergents which performed worse than 50%, including some big name brands. Tru Earth Eco-Strips rated a paltry 40% in CHOICE's top loader test, while plain water scored 41%. True Earth's website states the product delivers detergent in "a revolutionary new strip form."

"Don't fall for all the new marketing gimmicks. Our test showed Tru Earth Eco-Strips performed worse than plain water. There are great options out there for price and performance. Consider switching to another product if you're using this dud at home," says Iredale.

Worst performers for top loaders:

- Tru Earth Eco-Strips Fresh Linen (40%)

- Euca Soft Wash Premium Laundry Detergent(42%)

- Omo Laundry Detergent Dual Capsules Sensitive (44%)

- Omo Laundry Detergent Dual Capsules (44%)

- Bosistos Sensitive Laundry Liquid (44%)

- Woolworths Essentials Laundry Liquid Clean Wash Apple Fragrance (44%)

- Aldi Laundrite Laundry Liquid (44%)

File footage is available for use: https://sites.google.com/choice.com.au/laundrydetergents-august2021/home

Media contact: 0430 172 669, media@choice.com.au

Editor's notes:

Read more about how CHOICE tests laundry detergents here: https://www.choice.com.au/home-and-living/laundry-and-cleaning/laundry-detergents/articles/how-we-test-laundry-detergents