Green claims on supermarket labels

Supermarket items make all sorts of green claims but can you trust them?
Learn more
  • Updated:6 May 2008

04.Labels you can rely on

The following claims or logos on products are properly accredited and you can rely on them.

Animal testingNo animal testing or ingredients

Choose Cruelty Free (CCF) is a non-profit organisation run by volunteers. They survey and accredit companies that claim their products and ingredients are not tested on animals.

CCF’s Preferred Products List is available for free on their website or as a booklet.

GECAMulti-criteria claims

Good Environmental Choice Australia (GECA) is a not-for-profit organisation.

Its role is to check that products meet their voluntary environmental performance standards for the whole product lifecycle.

See GECA's website for more information.

No phosphate logoNo phosphate, No (added) phosphate (NP)

This is a voluntary industry standard. Some packaging uses a logo. On others the letters are simply written.

Recyclable (plastics)Plastic guide

The Plastics Identification Code is a voluntary industry program.

If an item is marked 1, 2 or 3, you can be confident that it's able to be recycled.

Ask your local council which other types of plastic are recyclable in your area.

Sustainable forestrySustainable forestry

Forest Stewardship Council (FSC) is an international not-for-profit organisation.

FSC encourages and recognises forest management that’s environmentally, socially and economically responsible.

See the FSC website for more information.

Water savingWatermark

Smart Approved Watermark is a not-for-profit voluntary program that assesses and endorses products which help reduce water use outside your home.

See for more details.


Sign up to our free

Receive FREE email updates of our latest tests, consumer news and CHOICE marketing promotions.

Your say - Choice voice

Make a Comment

Members – Sign in on the top right to contribute to comments