Shampoo reviews

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01.Introduction

Woman washing hair

See our latest shampoo trial 2010.

User 'blind test' of 41 shampoos from $1.50 to $60

We trialled popular shampoos in unmarked bottles for:

  • Overall performance
  • Clean-feel performance
  • Fragrance

CHOICE tests are different. We buy the products we test — no freebies from manufacturers. Companies can't buy ads on our site and our work is funded by people like you.

Please note: this information was current as of June 2006 but is still a useful guide today.


In brief:

  • The three brands most preferred by our trialists were supermarket ‘cheapies’, which stacked up better than some of the pricier, more prestigious salon brands.
  • Two brands tied for 3rd place - one costs $11 per 100mls, the other 0.84c.
  • Over 500 CHOICE Home Testers (80% women and 20% men) each tried out four different shampoos marketed as being suitable for ‘normal’ hair or everyday use.
  • In total, our trialists blind-tested 41 shampoos.
  • Find out how your shampoo rates.

Brands trialled

  • ALBERTO V05
  • ALCHEMY
  • AVEDA
  • CHARLES WORTHINGTON
  • CHEM-CARE
  • CLAIROL,
  • CRABTREE & EVELYN
  • DAVID JONES
  • DECORÉ
  • DIVA
  • DOVE
  • EGO
  • FRUITRIENCE
  • FUDGE
  • GARNIER
  • JOICO
  • JURLIQUE
  • KÉRASTASE
  • LABORATOIRES KLORANE
  • MOLTON BROWN
  • MOP
  • NATIO
  • NATURES ESSENCE
  • NO FRILLS
  • PALMOLIVE
  • PANTENE
  • PAUL MITCHELL
  • PEARS
  • REDKEN
  • SCHWARZKOPF
  • SEBAMED
  • SIMPLE
  • SO SALON ONLY
  • THE BODY SHOP
  • THURSDAY PLANTATION
  • TRESEMMÉ
  • WAKK
  • WELLA BALSAM
  • YOU'LL LOVE COLES

What else you'll get in this report

As well as the trialists' ratings of 41 shampoos you'll also get:

  • Facts and myths about shampoo.
  • An explanation of shampoo ingredients.
 
 

 

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