Social networking and the media

Avenues like Twitter and Facebook offer a lot more than just social networking.
 
Learn more
 
 
 
 
 

05.Tweet tweet and opportunity knocks

When Bruce Mills, CEO of IT company 3W, received bad advice from a Vodafone customer service rep regarding his company fleet phones, he logged onto Twitter and tweeted about his Vodafone encounter. Another unhappy Vodafone business customer quickly tweeted he’d also had a similar experience and was thinking of breaking his contract to change carriers. 

Despite several phone calls and the subsequent buzz created by his Twitter comments, Mills says he never received a call from Vodafone. However he was contacted by Optus, who had seen his comments on Twitter and offered to help.

Mills explained he was committed to a plan with Vodafone for another 12 months and that breaking it would attract a $5500 exit fee. Optus assured Mills they would pay the fee and provide $5000 of free handsets if he agreed to a 24 month contract with Optus. Mills is now an Optus client and has referred another three corporate clients to Optus since. As Mills puts it, “such is the power of Twitter”.
 

Sign up to our free
e-Newsletter

Receive FREE email updates of our latest tests, consumer news and CHOICE marketing promotions.

 
Your say - Choice voice

Make a Comment

Members – Sign in on the top right to contribute to comments