Thousands sign up on day 1 of CHOICE Big Bank Switch

Consumers take action to get a better home loan deal

After just a few hours thousands of Australian mortgage holders have registered to be part of the CHOICE big Bank Switch, to get a better deal on their mortgage.

There is no limit to the number of people who can register with the CHOICE Big Bank Switch. In fact the more consumers who register the better the special offers will get.

The CHOICE Big Bank Switch launched today (Sunday 31st July) in what’s being billed as the world’s first national group switch of mortgage holders.

By 8pm on Sunday 31 July, 6,401 people had registered at, with hundreds signing each hour (for latest figures at deadline time call Lachlan Harris after 6pm on number).

By registering to the CHOICE Big Bank Switch mortgage holders are simply agreeing to hear about the special mortgage offers created by the power of the CHOICE Big Bank Switch.

Once they receive those special mortgage offers, with genuine group discounts, it is up to individual mortgage holders to choose if any of the offers are right for them.

“This is a terrific response on our first day, and shows just how much consumers want to take action to get a better deal on their mortgage,” says CHOICE director of campaigns and communications Christopher Zinn.

“The message to banks is loud and clear that ordinary mums and dads want to get their voice heard, and they are willing to switch together in order to get a better deal.”

“People want help dealing with the challenge of the rising cost of living, and that is exactly what the CHOICE Big Bank Switch is going to do. The huge response today shows just how much consumers want to get a break on their regular household bills, including their mortgage,” says co-founder of One Big Switch, Lachlan Harris.

“Anyone with a mortgage should sign up because the more people who register, the bigger the group discount. Registration is obligation free, so if nothing else those who register can use the offer to shop around and find out if they can get a better deal.”

Registration for the Choice Big Bank Switch will close on August 14, 2011

To register visit Registration is quick, easy and obligation free.

For a detailed description of how the CHOICE Big bank Switch works visit

Media contacts:
• Christopher Zinn: CHOICE, Director of Campaigns & Communications: 0425 296 442
• Lachlan Harris: One Big Switch, Co-Founder: 0418 946 587
• Ingrid Just: CHOICE, Head of Media & Spokesperson: 0430 172 669

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Fighting cost of living pressures with first ever Big Bank Switch

31 Jul 2011 | In an Australian first, the people’s watchdog CHOICE, launches the CHOICE Big Bank Switch which aims to find 1000 Australians willing to switch mortgages to find a better deal.


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