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We are Australia's leading consumer organisation with over 160,000 members.
Set up by consumers for consumers, CHOICE is the consumer advocate that provides Australians with information and advice, free from commercial bias.
As vital today as when we were founded in 1959, CHOICE continues to fight for consumers and uncover the truth.
By mobilising Australia’s largest and loudest consumer movement, CHOICE fights to hold industry and government accountable and achieve real change on the issues that matter most.
CHOICE doesn't accept advertising or sponsorship. This means we can uncover the truth about everyday consumer issues and provide practical advice to help consumers cut through the crap.
CHOICE is Australia's largest source of expert reviews. Based on unbiased analysis and rigorous testing, we help consumers compare products and services and select what’s best for them.
We turned 30, and our staff of 80 posed for a group photo in the magazine, bar one – our anonymous buyer who didn’t want to blow her cover. DIY was the rage in all areas of life: “Untie the knot without tying yourself up: DIY divorce – no custody battles or property settlements; there’s a lot to be said for it.” CHOICE surveyed supermarket policies and found some “trailblazers” were encouraging suppliers to use recyclable packages. “The buying habits of ‘green’ consumers will be the most important influence on the products that supermarkets stock.” Still in the aisles, unit pricing re-emerged: “It’s the simple remedy to this tangle of package sizes and the problems of cost comparison.” “What a blast!” we declared, as we tested ghettoblasters or ‘boom boxes’, illustrating the story with “members of the rap music set” writhing away. “Do your bit to control the greenhouse effect or protect your household budget. Saving energy around the home is easy; it can be achieved without sacrificing creature comforts,” we reassured readers. We also urged them to take out gift subscriptions. “CHOICE guards its independence by accepting no advertising. CHOICE is supported almost entirely by your subscriptions; it’s yours collectively, and not a money-spinner for the likes of Kerry Packer or Rupert Murdoch.”
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Video: 50th Anniversary - 1990s
The fourth in our five-part series looks at CHOICE in the 1990s.