CHOICE 50th anniversary

See the changing face of CHOICE over 50 years, as we roll back the decades.
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  • Updated:23 Mar 2010


September 1991


We turned 30, and our staff of 80 posed for a group photo in the magazine, bar one – our anonymous buyer who didn’t want to blow her cover.
DIY was the rage in all areas of life: “Untie the knot without tying yourself up: DIY divorce – no custody battles or property settlements; there’s a lot to be said for it.”
CHOICE surveyed supermarket policies and found some “trailblazers” were encouraging suppliers to use recyclable packages. “The buying habits of ‘green’ consumers will be the most important influence on the products that supermarkets stock.”
Still in the aisles, unit pricing re-emerged: “It’s the simple remedy to this tangle of package sizes and the problems of cost comparison.”
“What a blast!” we declared, as we tested ghettoblasters or ‘boom boxes’, illustrating the story with “members of the rap music set” writhing away.
“Do your bit to control the greenhouse effect or protect your household budget. Saving energy around the home is easy; it can be achieved without sacrificing creature comforts,” we reassured readers.
We also urged them to take out gift subscriptions. “CHOICE guards its independence by accepting no advertising. CHOICE is supported almost entirely by your subscriptions; it’s yours collectively, and not a money-spinner for the likes of Kerry Packer or Rupert Murdoch.”


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Video: 50th Anniversary - 1990s

The fourth in our five-part series looks at CHOICE in the 1990s.

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