04.What is Photokina?
About the event
The press release for photokina 2012 states "photokina is the year’s key event for the international photography and imaging specialist trade.".
photokina comes around every two years and this year it will be held in Cologne from the 18th to the 22nd of September. Chris Ruggles from CHOICE will be there to see what's new in the world of photography.
Best of all, the reports will be brought to you by CHOICE and no one else. Unlike almost all of the media attending, our coverage is not funded by any industry-related company.
This means if any products announced are underwhelming, we'll tell you!
What to expect
At photokina 2012 two of the trend themes are taking movies with digital still cameras, and photography with mobile telephones or smartphones. A large amount of exhibition space is dedicated to both of these technological trends.
Worldwide around 700 million smartphones are expected to be sold in 2012. These days, every third mobile phone sold in Europe is a smartphone. In the USA, the portion of pictures taken with smartphones grew from 17% to 27% in 2011. Just recently Samsung and Nikon have announced cameras that have the Android 4.1 operating system and wireless capability, bringing them closer to the mobile world.
It'll be busy - organisers expect approximately 1200 suppliers from more than 40 countries to attend the fair in 2012. More than 180,000 visitors from over 160 countries attended the World of Imaging in 2010.
It won't be all cameras though. There'll be a wide variety of photo associated products ranging from specialist papers for high quality prints, to camera bags and other accessories. Not to mention the obligatory photo exhibitions.
However, Chris won't get to see much of the latter because he'll be spending at least one day in meetings with the other consumer organisations that test cameras, to work on keeping our testing methodology robust and up to date.