Skip to content   Skip to footer navigation 

Country of origin labels cleaned up

CHOICE says new labels are a major improvement on status quo

31 March 2016

Consumer advocacy group CHOICE has welcomed the release of the Federal Government's new country of origin food labelling scheme along with new funding for the consumer regulator, the ACCC, to make sure companies implement labels correctly.
"The Federal Government has taken a big step towards ending the confusion around country of origin labelling, especially for consumers who want to know how much of a product was manufactured or grown locally," says CHOICE spokesperson Tom Godfrey.
"They've backed up this new scheme with $4.2 million in additional funding for the ACCC over the next five years, making sure that the system will work as intended."
"We welcome the Government's commitment to giving shoppers better information about the Australian-ness of their food," Mr Godfrey says.
The new system will require products to include a kangaroo in a triangle logo to indicate if the food is made, produced or grown in Australia. It will also include a bar chart indicating the proportion of Australian ingredients.
The kangaroo logo and bar chart will only apply to priority foods. Consumers won't see new country of origin labels on non-priority foods such as biscuit and snack foods, bottled water, tea, coffee and alcoholic beverages.          
"Unfortunately, the new system looks less useful for consumers wanting information about any of the 195 countries that are not Australia. For example, claims such as 'Made in Australia from imported ingredients' will still have you wondering where your food comes from" says Mr Godfrey.
While the Department of Industry, Innovation and Science's factsheet encourages food manufacturers to call out the origin of specific ingredients on their label, there is no mandatory requirement for manufacturers to do this. It means that many consumers will be in the dark as to the origin of overseas ingredients.
"Unfortunately the new system leaves it up to the manufacturers to voluntarily declare the origin of a product's main ingredient," says Mr Godfrey.
"We urge food manufacturers to be more transparent about the origin of their ingredients and take on board the option to list the main ingredients of their products."
"Consumers wanting to buy Australian produce will need to look for the 'Grown in Australia' logo or the 'Made in Australia from 100% Australian ingredients' logo. This is an improvement on the current situation, where so-called qualified claims like 'Made in Australia from imported and local ingredients' leave shoppers confused," says Mr Godfrey.
Consumers can expect to see new labels appear in retail outlets later this year.

Media contact

Click here to sign up for CHOICE media releases and statements.

If a recent media release hasn't been uploaded to this page yet, you can find it here. 

Note on historical links: CHOICE’s file sharing service Dropbox has discontinued the feature we have used to deliver media assets. This means media releases from 2019-2020 may have broken links to media assets. 

Backups of the assets are available for download here:

We apologise for any inconvenience.