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Amazon Prime Day: Best electronic buys

Here are our expert's picks for the epic three day sale. 

amazon prime day best buys
Last updated: 14 October 2020

After weeks of hype, Amazon Prime Day is here. Despite its singular name, the retailer's online sale actually runs across three days – with local deals today and tomorrow, and extra international deals on offer until 6pm Thursday 15 October AEDT.

Like many other blockbuster sales (Black Friday, Cyber Monday, Click Frenzy et al), it promises big deals on a vast range of products while stocks last. To access the sale, you need to become an Amazon Prime member, which you can trial for 30 days free (after that it's $6.99 a month). Check our comprehensive look at membership pros and cons before you sign up.

And before your credit card goes into overdrive, it's important to ignore the hype. Always do your own research and price comparison.

Here are our recommendations for electronic items that rated highly in our product testing and are now on sale for Amazon Prime Day (with considerable discounts on recommended retail prices, based on our price checks). But be aware – we did find some other sites offered the same price, as noted below. 


Best buy: Sennheiser PXC 550-II headphones.

Noise-cancelling headphones

Best buy: Sennheiser PXC 550-II 

RRP: $549Amazon price: 25% off

These Sennheiser on-ear headphones are noise cancelling and wireless, with good passive noise reduction and a 28-hour battery life based on our measured testing. They are also foldable as the cups twist and fold in on themselves, which is handy for travelling. They can also be used to take calls and have a variety of controls.

Price comparison against other sites: We also found this price on other online stores such as Catch, Kogan and MobileCiti.

Buy now on Amazon

See our headphones reviews.

Power banks

Best buy: Anker Powercore 26800

RRP: $189 Amazon price: 58% off

Seemingly unable to be beaten in our power banks review, the Anker is a beast. Not small enough for a pocket, and at just over half a kilo it's no lightweight. We've tested it into the ground and it manages to charge 6.8 times compared to others. It does take a while to charge up at over 20 hours, but you get a heck of a kick out of it.

Price comparison: We couldn't find lower prices for this product online.

Buy now on Amazon

See our power bank reviews.

Bose-SoundLink Colour II

Best buy: Bose SoundLink Color Bluetooth Speaker II

Wireless portable speakers 

Best buy: Bose SoundLink Colour II

RRP: $188 Amazon price: 10% off

While a premium name in the audio business, Bose don't always make the best product. However the Soundlink series has been close to the top of our portable speaker ranking for a few years now, with good range, audio performance and a wide variety of colours (so don't worry about the Aqua blue). Their wireless signals manage to get through walls quite well, and they're splashproof as well, for enjoying music outdoors. The only downside is the lack of manual supplied and no USB/AC adaptor supplied.

Price comparison: We couldn't find lower prices for this product online.

Buy now on Amazon

See our wireless speaker reviews.

Simple mobile phones 

Best buy: Alcatel 1X

RRP: $199 Amazon price: 10% off

If you're looking for an affordable, more basic phone, this one is one of the top performers in the category test. It can be used as a hotspot, and has good overall sound quality. It's only drawback being a quieter ring compared to others.

Price comparison: We also found this price at other online stores such as Harvey Norman when purchased on a plan.

Buy now on Amazon

See our simple mobile phone reviews.


Best buy: Nikon Z50

Digital cameras 

Best buy: Nikon Z50

RRP: $1799
Amazon price: 25% off

This Amazon deal takes you through to a bit of a bonanza, with a twin lens kit, plus remote and an additional battery pack for $2299, but you can downgrade that to $1372 for a single lens kit. The Nikon Z50 ranks highly in our testing with a great in-built flash, very good image quality (in either auto or manual mode) and a monitor/viewfinder that has a vertical swivel as well. 

The only downsides with this model are its poor performance with reflections and the memory card can be difficult to insert and remove.

Price comparison: We couldn't find lower prices online for this product.

Buy now on Amazon

See our digital camera reviews.

eBook readers

Best buy: Amazon Kindle Oasis (10th gen)

RRP: $449
Amazon price: 22% off

Well known for their Kindle readers, this model was recommended in our testing. The base model comes with 8GB of storage, which is enough for thousands of books. You can adjust that upwards if you want to store more, and while the base model comes with WiFi, you can also pay more for a 4G connection – but don't forget you'll be paying for that one ongoing. 

It has a waterproof rating which is good for lazing in the bath, has a long battery life and the screen flips so you can use it left or right handed.

Price comparison: Since this is an Amazon-produced product, we couldn't find lower prices online for this product.

Buy now on Amazon

See our eBook reader reviews.

What about the new Amazon devices? 

While we would have liked to include the latest Amazon devices and let you know which ones are worth the bargain pricing, we've been unable to test them since they've only just hit the market in Australia. We'll look to include them in future iterations of our smart speaker coverage.

Shopping links on the CHOICE website

CHOICE is an independent, nonprofit organisation dedicated to helping consumers. Clicking a link will take you to a retailer's website to shop. While we make money if you buy through some retailer links, this doesn't influence any of our rankings. 100% of the money we make goes straight back into our nonprofit mission. We're currently testing this service and will consider providing more shopping links in the future. Tell us what you think.

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Stock images: Getty, unless otherwise stated.