Aldi has preemptively pulled the sale of its special buy flushable wipes after the Australian Competition and Consumer Commission (ACCC) stepped in expressing concerns.
The decision to stop the sale of Green Action's flushable bathroom
cleaning wipes comes after loyal shoppers scolded Aldi for selling a
product known to block pipes and waterways.
The supermarket giant was supposed to sell the $4.99 product at its stores
today as part of its Special Buy promotion, however shoppers lining up were
told the product was no longer being offered.
"We are working with the ACCC regarding their concern with the flushable
claim on our Green Action Flushable Bathroom Wipes, planned for sale as a
Special Buy on 19th July 2017," an Aldi spokesperson tells CHOICE.
"While our discussions with the ACCC continue, we have decided not to sell
this product. We apologise for any inconvenience caused to our customers."
The competition watchdog approached Aldi earlier this week, expressing
concerns over the term 'flushable'. Such a term, the ACCC says, "may
mislead consumers if the claim cannot be substantiated".
The decision to pull the wipes from sale was commended by the ACCC.
"We welcome ALDI's swift action in addressing our concerns," says chair Rod
"The ACCC is also speaking with other industry players regarding similar
products sold in Australia which make a 'flushable' claim," he tells
Loyal Aldi shoppers took to Facebook to lecture the supermarket
chain about offering the contentious product.
One person wrote: "You have advertised flushable cleaning wipes this coming
Wednesday but this is wrong. They must not be flushed. It is misleading
advertising. Sydney Water are constantly trying to stop the sale of
flushable wipes and now you are making things worse!"
Another wrote: "Aldi- I love you most of the time but really. Green Action
(ahem) 'Flushable' wipes on sale next week?! When will everyone realise
that these things ARE NOT FLUSHABLE!!! Please don't help in harming the
environment and our waste systems. get with the program!!"
The ACCC is currently prosecuting two manufacturers of flushable wipes in cases underway in Federal Court. The action against Kimberly-Clark and Pental concerns the representations made by the manufacturers regarding the wipes being 'flushable' and breaking down.