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Aldi scores top place in supermarket house brands testing: CHOICE

The supermarket’s products came first in six out of ten house brand categories.


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Consumer advocate CHOICE has compared a number of house brand products (also known as private labels or own brands) from ten categories across supermarket giants Coles, Woolworths, and Aldi, to find out what you should be adding to your shopping trolley. 

"House brand products have really improved in quality recently, and often score well in our testing," says CHOICE Food Editor, Rachel Clemons. "They're a good option if you're looking to save a bit of money on your grocery bill, as they're usually a fraction of the price of more premium products." 

To come up with the results, our team analysed ten CHOICE supermarket food reviews, and compared the highest scoring house brand for Aldi, Coles, and Woolworths. 

See the full results here:

"Aldi is the clear winner when it comes to house brand products," says Clemons. "The supermarket won by a landslide, coming out with six wins across the ten categories we analysed." 

"Aldi scored first place when it came to butter, tea bags, tomato sauce, and pesto. It also tied for first place in the strawberry jam and premium ice cream categories." 


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Here's how the products went in our testing:

Best house brand premium ice cream

1st equal: Woolworths Vanilla Bean - 81%

1st equal: Aldi Monarc Indulge Vanilla Opulence - 81%

2nd: Coles Vanilla Bean - 79%

Best house brand butter 

1st: Aldi Beautifully Butterfully Unsalted Butter - 83%

2nd: Coles Australian Butter - 76%

3rd: Woolworths Macro Certified Organic Salted Butter - 72%

Best house brand strawberry jam

1st equal: Aldi Grandessa Signature Jam - 74%

1st equal: Woolworths Essentials Jam - 74%

2nd: Coles Jam - 62% 

Best house brand instant coffee

1st: Coles Fairtrade Organic Freeze Dried Coffee - 74%

2nd: Woolworths Freeze Dried Classic Coffee - 69%

3rd: Alcafe Aldi Classic Gold - 67%

Best house brand tea

1st: Aldi Diplomat Tea Cup Bags - 73%

2nd: Coles Cup Tea Bags - 72%

3rd: Woolworths Essentials Tea Bags - 70%

Best house brand white bread

1st: Coles Gluten Free - 77%

2nd: Aldi Baker's Life - 73%

3rd: Woolworths Country White - 72%

Best house brand shredded cheese

1st: Coles Australian Mozzarella Cheese - 80%

2nd: Woolworths Australian Mozzarella - 76%

3rd: Aldi Westacre Tasty Light - 66%

Best house brand tomato sauce

1st: Aldi Colway Tomato Sauce - 70%

2nd: Woolworths Tomato Sauce - 67%

3rd: ColesTomato Sauce - 64%

Best house brand muesli bars

1st: Woolworths Chewy Choc Drizzle - 72%

2nd: Coles Choc Chip - 71%

3rd: Aldi Hillcrest Chewy Choc Squiggle - 68%

Best house brand pesto

1st: Aldi Remano - 63%

2nd: Coles Basil Pesto - 55%

3rd: Woolworths Basil Pesto - 32%

You can see the full analysis of our testing here:

Images and videos available via Dropbox:

Media contact: Katelyn Cameron,, 0430 172 669