The evening of Christmas Day and morning of Boxing Day is one of the busiest times of year for our CHOICE website, as Australians switch from gifting and feasting to bargain hunting, doing research so they know which products to buy when all those irresistible sales hit stores.
Spikes in traffic to choice.com.au show that the Boxing Day frenzy starts before Christmas Day is even over, peaking at 10pm on Christmas night, as retailers release their deals and Australians start preparing for the sales.
"It's great to see that Australians are getting smarter with their research ahead of the Boxing Day sales," says Margaret Rafferty, managing editor at CHOICE.
"From our peaks in traffic to choice.com.au during this period, we can see that more and more people are coming to look at our reviews before they buy a big household item such as a washing machine, TV or fridge in the sales."
What are you shopping for?
The top products searched on our website in the Boxing Day period (24–28 December) are washing machines, TVs, fridges, mattresses and portable air conditioners.
"Despite our enthusiasm for bargains, the reality is that this is a time where retailers often try to fob off the duds they couldn't sell throughout the year. You can pick up a bargain, but research is everything. The good news is we can see Australians doing their research well and checking CHOICE's detailed and independent reviews before hitting the shops," says Marg.
For CHOICE members looking to hit the sales, we've rounded up the top performers across the key categories in one handy 'cheat sheet' you can easily access on your phone while shopping.