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Vodka Mudshake Original Chocolate

Shonky for Muddled Disguise goes to... Vodka Mudshake Original Chocolate.

shonkys hall of shame 2008
CHOICE staff
CHOICE staff


Checked for accuracy by our qualified fact-checkers and verifiers. Find out more about fact-checking at CHOICE.

Drinking alcohol is an undeniable part of Australian social life. 

While the legal age for buying alcohol is 18, underage drinking is a big issue. 

Let's target an opportunity, thought parts of the alcohol industry, and create and market drinks that combine sweet flavours, bright colours, trendy names and packaging with alcohol – and alcopops were born.

They've become the most commonly consumed form of alcohol among 12- to 17-year-old girls, and the drink of choice for underage binge drinkers. 

When CHOICE conducted a blind taste test with 78 teenagers aged 18 and 19, they all recognised alcohol in beer and wine. 

But only about two-thirds overall thought the alcopops contained alcohol, and only about half of the males detected it in the Vodka Mudshake Original Chocolate.

Disguising 4% alcohol in a drink that looks and tastes like a milkshake? We think that's really shonky.