12TH ANNUAL CHOICE
5TH OCTOBER 2017
Regular award winners – such as the banks, telcos and food ads – have again been joined by a number of products you should stay well clear of, including an iron that seems to make more creases than it irons out, and a body dryer that's hot air in more ways than one. We also gave alcopops a serve, with Vodka Mudshake Original Chocolate winning a Shonky for best disguising its alcohol content in our taste test by 18- and 19-year-olds.
Meanwhile, Glaceau Vitamin Water received an award for cleverly disguising its junk-drink status by including vitamins and fruity sounding names, as well as making a mockery of the food regulations designed to protect consumers from unsubstantiated and potentially misleading health claims.