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Ethical shampoo reviews

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Last updated: 06 June 2018


Checked for accuracy by our qualified fact-checkers and verifiers. Find out more about fact-checking at CHOICE.

If you want to know how your favourite shampoo performs for more than just delivering clean and shiny hair, we've assessed the ethical performance of shampoo brands. We've partnered with Good On You to assess shampoos on animal testing, the environment and workers' rights.

  • Read what we found for more about the overall results and our key findings in the main categories.
  • How we test explains how we chose the brands featured here and the ratings rigour around the ethical standards employed to create these reviews.
  • Did you know CHOICE test much more than just ethical shampoos? Check out our top 50 reviews


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List of brands we tested in this review.

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    Brand size

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    A brand was determined to be small based on its domestic or international market exposure, whether it has a parent company, and overall popularity based on a social media presence

      Included in this review

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      • Overall score
      • Environmental score
      • Sustainable resource use
      • Energy use and emissions
      • Chemical use and disposal
      • Water use and effluent
      • Labour score
      • Living wage
      • Policies and worker empowerment
      • Low risk production and multi stakeholder initiatives
      • Knowing suppliers
      • Supply chain and auditing
      • Animal rating score
      • Vegan
      • Cruelty free
      • Environment rating comment
      • Labour rating comment
      • Animal rating comment
      • brand
      • Model
      • Price
      • brand size
      • Parent company

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