Skip to content   Skip to footer navigation 
What's behind
the score?
Watch the video
Last updated: 06 June 2018

If you want to know how your favourite shampoo performs for more than just delivering clean and shiny hair, we've assessed the ethical performance of 63 shampoo brands. We've partnered with Good On You to assess shampoos on animal testing, the environment and workers' rights.

  • Read what we found for more about the overall results and our key findings in the main categories.
  • How we test explains how we chose the brands featured here and the ratings rigour around the ethical standards employed to create these reviews.
  • Did you know CHOICE test much more than just ethical shampoos? Check out our top 50 reviews


Narrow your results

Your filters

Clear all filters


Expand to view more details.

List of brands we tested in this review.

enter value/s in increments of 1 between 0 and 0

Top filters

Recommended products

Brand size

Expand to view more details.

A brand was determined to be small based on its domestic or international market exposure, whether it has a parent company, and overall popularity based on a social media presence


Environmental score

Expand to view more details.

Includes resource use and disposal, energy use and greenhouse gas emissions, impacts on water, and chemical use and disposal.

enter value/s in increments of 1 between 3 and 73

Labour score

Expand to view more details.

These include policies and practices on child labour, forced labour, worker safety, freedom of association (the right to join a union) and payment of a living wage. The brand's supplier relationships and auditing practices are also considered.

enter value/s in increments of 1 between 1 and 55

Animal rating score

Expand to view more details.

These include whether the brand uses any animal products in its products and if so, whether the brand is transparent about where it sources it from. It also addresses whether the brand conducts tests on animals.

enter value/s in increments of 1 between 15 and 100

Included in this review

Members-only access
  • Overall score
  • Environmental score
  • – Sustainable resource use
  • – Energy use and emissions score
  • – Chemical use and disposal score
  • – Water use and effluent score
  • Labour score
  • – Living wage score
  • – Policies and worker empowerment score
  • – Low risk production and multi-stakeholder initiatives score
  • – Knowing suppliers score
  • – Supply chain and auditing
  • Animal rating score
  • – Vegan score
  • – Cruelty free score
  • Environment rating comment
  • Labour rating comment
  • Animal rating comment
  • Brand
  • Model
  • Price
  • Brand size
  • Parent company
Show all
Back to filters

Product selected for a detailed comparison

Clear all