Skip to content   Skip to footer navigation 

Country of origin labelling

Do confusing labels leave you wondering?

Has the government simplified country of origin labelling?

Following the frozen berry recall in late February, the Prime Minister put together a task force of ministers to present a country of origin labelling proposal to Cabinet. On 21 July, the government released the designs for the new country-of-origin labels. The new labels are a big step towards ending the confusion around country-of-origin labelling, especially for consumers who want to know how much of a product was manufactured or grown locally.