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Welcome to the new CHOICE website

We're excited to give you a site you can now access anywhere. So jump in, explore and enjoy! And if you need help with the site's new functionality, try our Support and FAQ section, or call customer service on 1800 069 552 between 9am - 5pm AEST, Mon to Fri.

Country of origin labelling

Do confusing labels leave you wondering?

Call to simplify country of origin labelling

Where does your food come from? Right now, it's hard to find out.

Food labels must tell you where a product was made or produced, but the current system's often confusing. We want easy-to-understand labels that cut out the guesswork.